Super Bowl LX aired on Sunday, Feb. 8, 2026, and the Seattle Seahawks defeated the New England Patriots 29-13, in a game that saw 30 of the 42 total points scored in the fourth quarter.
The game also featured dozens of commercials advertising products and showcasing new movies and television shows. Super Bowl commercials cost $8 million to $10 million for a 30-second spot, with media partner Comcast Corporation (NASDAQ:CMCSA) collecting hundreds of millions of dollars in advertising revenue this year.
The Super Bowl Commercials 2026 Complete List
Here's look at the list of Super Bowl LX commercials that aired right before kickoff and throughout the game. The ads featured many celebrity cameos and also saw a battle between technology companies and their artificial intelligence platforms.
This author tracked all the commercials here in real time on social media and this is the complete list of Super Bowl commercials during the NFL championship that follows Benzinga's guides to the 2025, 2024 and 2023 Super Bowl ads.
Here's a list of the Super Bowl LX commercials and the companies behind them.
After "Lift Every Voice" Performance:
- Zepbound from Eli Lilly (NYSE:LLY)
- Anthropic
- NBC Ad for Comcast
- "Hoppers" trailer, from The Walt Disney Company (NYSE:DIS)
- Ramp
- Manscaped
- FanDuel, a unit of Flutter Entertainment (NYSE:FLUT)
- "The Voice" ad for Comcast
After "America the Beautiful" and "Star Spangled Banner Performances:
- "Scream 7" trailer, from Paramount Skydance (NASDAQ:PSKY)
- TurboTax, unit of Intuit (NASDAQ:INTU)
- Skechers
- Trump Accounts (more on this ad here)
- DraftKings (NASDAQ:DKNG)
- Los Angelese 2028 Olympics ad
- "Disclosure Day" trailer, Comcast
- DraftKings (again)
- YouTube TV, unit of Alphabet Inc (NASDAQ:GOOGL)
Ads After Kickoff in First Quarter of Super Bowl
- State Farm Insurance
- DraftKings
- Toyota Motors (NYSE:TM)
- "Mandalorian and Grogu" movie trailer teaser, Disney
- Instacart (NASDAQ:CART)
- Michelob Ultra, unit of AB InBev (NYSE:BUD)
- Apple Music (NASDAQ:AAPL)
- Olympics on NBC ad
- Homes.com, Apartments.com, units of CoStar Group (NASDAQ:CSGP)
- Ro
- Wix.com (NASDAQ:WIX)
- OpenAI
- Netflix (NASDAQ:NFLX)
- Liquid Death
- Anthropic
- "Law and Order" ad for Comcast
Ads After End of First Quarter and During Second Quarter
- Lays, unit of PepsiCo (NASDAQ:PEP)
- Meta/Oakley AI glasses (NASDAQ:META)
- Squarespace
- "Minions 3" movie trailer teaser, Comcast
- "The Voice" ad, Comcast
- T-Mobile (NASDAQ:TMUS)
- Pepsi
- Weathertech
- Redfin, unit of Rocket Companies (NYSE:RKT)
- Dove, unit of Unilever (NYSE:UL)
- Levi's (NYSE:LEVI)
- Apple Music
- "Super Mario Galaxy Movie" trailer, Comcast
- Nerds
- Uber Eats, unit of Uber Technologies (NYSE:UBER)
- Bosch
- Olympics ad for NBC, Comcast
- Microsoft (NASDAQ:MSFT)
- Stand up to Hate
- Liquid IV
- NBA on NBC, Comcast
- TurboTax
- "Project Hail Mary" movie trailer, from AmazonMGM Studios (NASDAQ:AMZN)
- Universal Studios theme park, Comcast
- Peacock streaming, Comcast
- Dunkin' Donuts
- Coinbase Global (NASDAQ:COIN)
- Kinder
Super Bowl ads during Halftime
- NBC/Peacock, Comcast
- Kellogg's
- NFL ad
- Netflix ad
- Toyota Motors
- Fanatics sportsbook
- Bud Light, AB InBev
- Olympics on NBC, Comcast
- NFL ad
- Svedka vodka (more on this ad made primarily with AI here)
- Boehringer Ingelheim
- Genspark AI
- Real Food, Make America Healthy Again
- Meta/Oakley
- Olympics, Comcast
- Telemundo, Comcast
- Peacock, Comcast
- ChatGPT
- Toyota
- Dreame
Ads During Third Quarter
- Google Gemini
- Novartis (NYSE:NVS)
- Pokémon 30th Anniversary, partially owned by Nintendo (OTC:NTDOY)
- Poppi, owned by PepsiCo
- Volkswagen (OTC:VWAGY)
- Peacock streaming, Comcast
- Pringles
- Ring, owned by Amazon.com
- Olympics ad, Comcast
- Budweiser, unit of AB InBev
- Xfinity, Comcast
- Ritz, unit of Mondelez (NASDAQ:MDLZ)
- Grubhub
- NBC ad, Comcast
Ads During Fourth Quarter
- NFL ad
- Peacock streaming, Comcast
- ChatGPT
- Local Ad
- Local Ad
- Amazon Alexa, Amazon.com
- Lay's, PepsiCo
- Salesforce (NYSE:CRM) ad with MrBeast and a $1 million giveaway (more on this ad here)
- Cadillac, unit of General Motors (NYSE:GM)
- Genspark AI
- Red Bull
- Hellmann's, unit of Unilever
- Wegovy, Novo Nordisk (NYSE:NVO)
- AI.com
- Wix
- He Gets Us
- Hims & Hers (NYSE:HIMS)
- Peacock streaming, Comcast
- Olympics, Comcast
Ads Right After Super Bowl LX victory by Seattle Seahawks
Winners and Losers
While everyone will have their own favorites and ads they wish they’d never seen, here’s a look at some of the winners and losers.
USA Today asks consumers to vote on their favorite Super Bowl commercials each year via the Ad Meter.
Here are the top 10 highest-rated ads as of Monday morning:
- Budweiser – “American Icons"
- Lay's – "Last Harvest"
- Pepsi – "The Choice"
- Dunkin' – "Good Will Dunkin'"
- Michelob Ultra – "The Ultra Instructor"
- Xfinity – "Jurassic Park…Works"
- Novartis – "Relax Your Tight End"
- NFL – "Champion"
- Bud Light – "Keg"
- Ring – "Search Party From Ring"
Here are the 10 lowest-rated ads as of Monday morning:
- Coinbase – "Everybody Coinbase"
- Svedka – "Shake Your Bots Off"
- Ro – "Healthier on Ro"
- Salesforce – "MrBeast's Vault"
- Wix Harmony – "New Way To Create"
- Poppi – "Make it Poppi"
- Novo Nordisk – "A New Way To Wegovy"
- Oakley Meta – "Athletic Intelligence is Here – Part One"
- Anthropic – "Can I Get a Six Pack Quickly?"
- OpenAI – "You Can Just Build Things"
The list of winners shows that Anheuser-Busch InBev, Lay's and Dunkin' continue to resonate with viewers from an emotional or comedic view. These names also ranked high last year.
The list of losers includes several companies that highlighted AI tools in ads but failed to win over viewers.
Photo: Tariq_Mahmud_Naim/Shutterstock
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