Agero, Inc., the leading white-label provider of digital driver assistance services and software for major automotive and auto insurance brands, today announced that it has entered into an agreement to acquire Urgent.ly, Inc. (Nasdaq: ULY) ("Urgently"), a U.S.-based technology focused provider of roadside and mobility assistance with innovative, tailored solutions within the automotive, fleet, and rental markets, for a cash price of $5.50 per share.