Kaltura, Inc. (NASDAQ:KLTR), the Agentic Digital Experience company, today announced that it has signed a definitive agreement to acquire PathFactory, a leader in AI-driven content intelligence, personalization and conversation automation for enterprises. The acquisition is intended to further accelerate Kaltura's evolution from a video experience platform into a complete agentic digital experiences platform that engages customers, employees, learners, and audiences. 

PathFactory enables organizations to understand user behavior, context, and intent, and to automatically assemble and sequence personalized digital experiences that utilize all data and media types and that are designed to drive engagement and business outcomes. Its solutions are primarily used by enterprise marketing and go-to-market teams to power personalized content journeys and conversational experiences. 

PathFactory powers intelligent digital journeys for over 100 enterprise customers including leading global brands such as Nvidia, Cisco, Palo Alto Networks, and LG. In Q4 2025, it was recognized as a Leader in the Forrester Wave™ for Conversation Automation Solutions for B2B, reflecting PathFactory's strong market positioning in the emerging agentic AI automation market. 

Kaltura expects the acquisition to expand the applicability of its platform across a broader range of agentic engagement scenarios, including: 

  • Customer-facing marketing, sales, enablement, and support experiences 
  • Employee recruiting, onboarding, training, and internal communications 
  • Personalized teaching, tutoring, and certification  
  • Interactive audience engagement in media, telecom, and live events 



By adding PathFactory's AI-powered content intelligence, conversational AI, and journey orchestration capabilities to Kaltura's rich media infrastructure and interactive avatar experiences, Kaltura intends to gradually provide organizations with an integrated platform to:  

  • Create rich and interactive media content, at scale 
  • Manage and govern enterprise content libraries 
  • Apply intelligence to understand user behavior and intent 

     
  • Dynamically sequence personalized content and interactions 
  • Deliver conversational, multimodal, rich-media-infused agentic experiences 



Kaltura believes that the combination of rich media infrastructure, conversational AI, and journey-level intelligence will help organizations move beyond static, one-size-fits-all digital touchpoints toward contextual, outcome-oriented digital experiences that are personalized at scale.