• Adobe will use NVIDIA's advanced computing technology and libraries to deliver the next generation of foundational Adobe Firefly models that offer best-in-class precision and control for creativity and marketing pipelines.
  • Adobe and NVIDIA will collaborate to deliver breakthrough agentic creative and marketing workflows for content, campaign and production speed.
  • Adobe will build a cloud-native, brand identity-preserving 3D digital twin solution purpose-built for marketing, built on NVIDIA Omniverse libraries.
  • Adobe Firefly Foundry to integrate NVIDIA's advanced computing and AI technologies to power enterprise‑grade custom AI that delivers commercially safe content at scale.

GTC—Adobe and NVIDIA today announced a strategic partnership to accelerate AI-powered creation, production and personalization, including delivering the next generation of foundational Adobe Firefly models and agentic workflows.

The partnership will bring together Adobe's creative and marketing workflows, models and technology and NVIDIA's open models, libraries, research and accelerated computing, as demand for content continues to surge and generative AI reshapes creative and marketing workflows.

Through this partnership, Adobe and NVIDIA will advance the creative industry by developing next-generation Firefly models that will deliver best-in-class creative precision and control for creativity and marketing pipelines. The models will be built on NVIDIA's advanced computing technology and tap into NVIDIA CUDA-X™, NVIDIA NeMo™ libraries, NVIDIA Cosmos™ open models and NVIDIA Agent Toolkit software to enable the interactive, high-quality creation customers expect.