The beauty retailer builds on marketplace momentum to meet consumers where discovery and beauty culture collide

PLANO, Texas, March 19, 2026 /PRNewswire/ -- Sally Beauty, the industry-leading destination for professional-quality hair color, hair care and nails, is expanding into social commerce with the launch of Sally Beauty on TikTok Shop. The move marks the latest step in the retailer's expanding marketplace strategy and continued focus on discovery-driven shopping experiences.

The launch builds on Sally Beauty's growing success across digital marketplaces and delivery platforms, reflecting how today's beauty consumer discovers, engages with and purchases products. By bringing Sally Beauty to TikTok Shop, the retailer is meeting customers where beauty culture thrives — within creator communities and highly engaging social platforms.

Sally Beauty launched on TikTok Shop on March 10, and is continuing to expand its presence, with over a thousand products expected to roll out in the coming weeks. The assortment includes Sally Beauty-exclusive brands such as Beauty Secrets, Beyond the Zone, ion, Proclaim, and Silk Elements, alongside fan-favorite national brands including Sauce Beauty, with Iroiro and Andis planned to join as the assortment evolves.