Amaze Holdings, Inc. (NYSE:AMZE) ("Amaze"), a global leader in creator-powered commerce, today announced a strategic collaboration with LA Times Studios, LLC, a Los Angeles Times Media Group (LATMG) company, to launch Food Channel LA — a creator-led commerce platform designed to bring live shopping, creator programming, and direct-to-consumer product experiences into one scalable ecosystem.

Food Channel LA marks LA Times Studios' expansion into social commerce, establishing a fully integrated, transaction-enabled platform powered by Amaze's commerce infrastructure and launched through Amaze's operating studio model with Contend serving as Amaze's first operating studio partner.

The platform brings together:

  • Amaze's end-to-end commerce engine, logistics, and creator monetization tools
  • LA Times Studios' brand authority, facilities, and national audience reach
  • Contend's operating team focused on scalable creator formats and monetization

     

Food Channel LA will operate as a live, commerce-enabled creator platform. Programming will include:

  • Creator-led cooking shows
  • Live shopping events and product drops
  • Commerce-enabled brand integrations
  • On-site activations and ticketed experiences
  • Recurring formats designed for national syndication and scale

     

Content will be distributed across Food Channel properties, LA Times Studios' website and social channels, and participating creator channels — leveraging the collective reach of creators alongside trusted media brands.

Food Channel LA is built on Amaze's infrastructure, enabling direct product sales, inventory management, fulfillment, and real-time revenue participation for creators and partners. In line with the Company's shift toward scalable media-commerce monetization, the platform is expected to drive higher margin transaction revenues.