Roku announced the launch of Howdy™, its affordable ad-free subscription video-on-demand (SVOD) streaming service, as a subscription on Prime Video in the U.S. for $2.99 per month, marking the first expansion of the service beyond the Roku platform. Howdy currently features audience favorites like "A Haunting in Venice," "Sleepless in Seattle," and "Ice Age," as well as iconic rom-coms, medical dramas, ‘90s comedy, feel-good classics, and more.