The Company's plan for 2026 is focused on accelerating product development and innovation, streamlining processes and costs, and improving organizational structure. Key actions include:

  • New AI-powered product releases. March and April product releases reflect a renewed focus on strengthening Marketplace and AI functionality for customers. The new Cars.com Dealer App is an AI-powered mobile assistant that provides on-the-go analytics and recommendations tailored to drive sales for each dealer's unique inventory. Advanced Shopper Alerts was launched for Premium+ customers in late March, integrating new AI- and location-enabled insights from the Cars.com marketplace directly into the dealer's CRM for the first time. Together, these products drive efficiencies for dealers by turning Cars.com proprietary data into actionable insights across the sales process.
  • Streamlining processes and costs. The Company has initiated a cost reduction program, which includes an approximately 11% reduction in full time roles, along with process changes and vendor cost optimization. These actions advance the Company's Marketplace strategy and are expected to generate $25-30 million in recurring annualized operating cost savings in 2027, while supporting 2026 profitability targets. This cost initiative is expected to be completed by early Q2 2026 and incur aggregate related one-time charges of approximately $8.5-$9 million, substantially all of which will be recognized in