Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence advertising technology solutions, today announced an integration with FreeWheel, a global technology platform for the advertising industry, to enhance programmatic media buying through proprietary artificial intelligence.

FreeWheel's customizable demand-side platform, Buyer Cloud, has a flexible API platform structure that gives buyers direct control over bidding logic, data inputs, and optimization, strategies—enabling the deployment of fully customized programmatic infrastructure.