Alaska Air Group Inc. (NYSE:ALK) and Bank of America (NYSE:BAC) today announced a multi-year extension of their co-branded credit card agreement – a continuation of the bank's largest co-brand partnership. For more than 30 years, the strategic partnership has put an industry leading co-branded credit card in the wallet of millions of travelers and helped build various features of the airline's brand, including the famous Companion Fare.

"Bank of America has been a foundational partner to Alaska's growth over the last few decades," said Ben Minicucci, Chief Executive Officer of Alaska. "Together, they have helped us build the airline industry's most generous and valuable loyalty program. Extending this partnership will mean even greater benefits for cardholders, taking them further as Alaska and Hawaiian expand across the globe."

The renewed agreement will deepen integration between Alaska and Bank of America by:

  • Creating incremental value for both companies.
  • Increasing investment in the Atmos™ Rewards brand, Alaska and Hawaiian's lounge program, and enhancing the suite of credit cards (including new cards and refreshes of existing cards).
  • Enhancing technology and the cardholder experience, including expanded benefits across multiple card offerings.