Comscore (NASDAQ:SCOR), a global leader in measuring and analyzing consumer behaviors, today announced agreements with more than 15 notable broadcast clients, underscoring a growing demand for local measurement built for national decisioning and a modern currency that reflects more complex audience behavior.

Station groups who have renewed or extended, or initiated relationships with Comscore include Allen Media Group, Cowles Montana Media including KHQ-TV, Cox Media Group, Cunningham Broadcasting Corporation, Community Television Inc. (WATC), Dominion Broadcasting (WLMB), Hubbard Broadcasting, Rincon, Sinclair Broadcast Group, The E.W. Scripps Company and Thomas Broadcasting.

National advertisers continue to depend on local media alongside local advertisers, to reach audiences with scale, relevance, and community connection, especially as viewing and engagement diversify across linear TV, CTV, and digital. Comscore's capabilities such as cross-platform measurement and digital syndicated solutions help brands and agencies plan and evaluate local performance with greater clarity, enabling more consistent cross-market decisioning and stronger confidence in outcomes.