Positioned Within One of the Fastest-Growing Commerce Markets

Social commerce is rapidly reshaping consumer purchasing behavior. According to third-party industry forecasts, the category could exceed $6 trillion globally by 20351. Live shopping is emerging as a high-conversion format within that shift, combining product discovery, urgency, and real-time community engagement. Amaze believes its open-platform model positions the Company to compete in this market against closed, proprietary marketplace alternatives.

A New Model: Sell Live Anywhere

Many live shopping platforms require sellers to build inside proprietary ecosystems. Amaze Live is designed to offer a differentiated model. The platform is planned to allow creators to launch live selling experiences through Amaze Live and share them across multiple channels, connecting products, offers, and storefronts through Amaze's existing commerce capabilities, as well as select third-party commerce platforms and affiliate solutions. Creators will be able to drive monetization by distributing their live experiences across social media, text, websites, and owned channels, rather than being dependent on a single platform.

Expanding Amaze's Creator Opportunity

Amaze currently serves a creator ecosystem of more than 13 million creators through its commerce platform. Amaze Live is expected to expand that opportunity by attracting a broader segment of creators, entrepreneurs, influencers, and community sellers seeking live commerce capabilities. The Company believes Amaze Live could serve as a new user acquisition channel, a transaction growth engine, and a higher-frequency engagement layer across its existing creator base.

Amaze Live is intended to serve as the real-time conversion layer within the Company's Creator Commerce Flywheel, adding live transaction capability across its existing creator ecosystem.

Amaze Live is also expected to play an important role within The Food Channel, where creator-led content, community participation, and impulse purchasing behavior are highly aligned.