President Donald Trump will speak at a Mar-a-Lago conference for top TRUMP (CRYPTO: TRUMP) meme coin holders on Saturday, even as the token crashed 95% from its January 2025 high and the price of VIP access plunges 84% from last year’s event.

VIP Tickets Drop 84%

The top 29 qualifying holders get access to a VIP reception with Trump. 

Analysis by the Financial Times shows winners of a VIP ticket held a median of $539,000 of $TRUMP at the end of the contest. 

That compares with approximately $3.28 million last year—an 84% drop.

“Mem ecoins have gotten wrecked,” said Austin Campbell, managing partner of crypto advisory firm Zero Knowledge Consulting. “The Trump brand is not enough of a carrot to elevate them.”

Trading Volume Collapses

Nansen shared data showing more than $12.9 billion traded hands in the token through decentralized crypto trading platforms in the immediate run-up to the 2025 dinner. 

This year’s contest only drew $1.4 billion in volumes—an 89% collapse.

The announcement of the contest in March briefly pushed the token from $2.90 to $4.05, but it fell to $2.88 by the end of the competition on April 14.

Many Winners Already Sold

Many winners appear to have liquidated their holdings. The total number of tokens held by the winning accounts identified by the FT fell from 17 million at its peak to 9.7 million a week later.

Chinese crypto investor Justin Sun topped the leaderboard with holdings of about $9.4 million of TRUMP throughout the competition. 

Sun recently sued World Liberty Financial (CRYPTO: WLFI), a Trump-backed crypto firm, accusing it of fraud.

$320 Million In Trading Fees

As of April 2025, the Trump family and its partners had made $320 million in memecoin-related trading fees. 

Two entities overwhelmingly hold the token: an affiliate of the Trump Organization and a company run by Bill Zanker, a longtime Trump business partner.

“Nobody likes it,” said Morten Christensen, a crypto investor who still plans to attend the Mar-a-Lago event. “People are losing on the coin, and they are vocal. 

They are the people on Twitter like, ‘F*** this coin’ or ‘It’s a scam.’ And they’re right, basically.”

The Saturday Event

The Mar-a-Lago event is open to the top 297 TRUMP investors. Trump will speak during the luncheon, alongside boxing legend Mike Tyson, motivational coach Tony Robbins, and Tether CEO Paolo Ardoino.

Fine print on the contest’s website makes clear that Trump “may not be able to attend” and the event could be “cancelled for any reason.”

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