• SEGG Media forms Sports Predicts Limited to expand Sports.com into prediction markets with imminent plans to partner with an industry leader in the space.
  • By tapping into a rapidly growing segment, it is expected to create a high-margin, recurring revenue stream for SEGG Media beginning ahead of the 2026 World Cup.



     

FORT WORTH, Texas, April 24, 2026 (GLOBE NEWSWIRE) -- Sports Entertainment Gaming Global Corporation (NASDAQ:SEGG, LTRYW))) (the "Company" or "SEGG Media") today announced the launch of Sports.com Predict, marking the Company's entry into the rapidly growing prediction markets space. The initiative will be developed and operated through Sports Predicts Limited, a SEGG Media company, and integrated into the Sports.com platform.

Prediction markets have emerged as one of the fastest-growing segments of digital finance and sports engagement. An estimated 70% of prediction market trading is already sports-related, with total event contract volumes expected to grow to $1 trillion by 2030.1

Currently in development, Sports.com Predict will introduce prediction functionality directly into the Sports.com ecosystem, creating a high-margin, recurring revenue stream for SEGG Media. By embedding prediction markets at the heart of Sports.com, the Company expects to convert fan engagement into transactional activity, unlocking a scalable growth engine as the global prediction markets sector expands.

Following recent marquee transactions, including the acquisitions of Veloce Media Group and Quadrant, the launch of Sports.com Predict represents a key milestone in SEGG Media's growth strategy and is expected to be a material contributor to revenue beginning in 2026.

Leveraging the Company's existing audience ecosystem, with Veloce's channels alone exceeding 500 million monthly views, the platform supports SEGG Media's strategy of building scalable sports and media assets that drive both monetization and audience migration across its portfolio.

How Sports.com Predict will deliver value:

  • Sports.com Predict will earn revenue from transaction fees linked to user activity, broadening SEGG Media's income streams.
  • Integrated with the main Sports.com platform, it will turn audience engagement into transactions.
  • As SEGG Media's dedicated unit for prediction markets, it supports efficient global growth within established regulatory and tech frameworks.



     

The platform is being rolled out in phases, subject to regulatory considerations and development progress, with an anticipated launch in summer 2026.