Under the agreement, Ulta Beauty will share sales data for inclusion in NIQ's forthcoming Full View™ of Beauty channel, significantly enhancing omnichannel measurement across prestige and mass beauty and wellness. In addition, Ulta Beauty will leverage NIQ as a primary beauty insights panel provider, using NIQ's Omnishopper and Digital Purchases solutions to support enterprise-wide insights and analytics. The collaboration brings together Ulta Beauty's scale, leadership, and deep consumer connection with NIQ's industry-leading measurement and behavioral intelligence, delivering a more complete, actionable understanding of how beauty consumers shop brands, categories, and channels.

NIQ's Full View™ of Beauty integrates retail measurement with consumer level insights to provide a comprehensive view of what consumers buy, where they shop, and why. Ulta Beauty's participation further expands coverage and depth within the channel, sharpening visibility into beauty, one of retail's most dynamic and influential categories.

As Ulta Beauty's primary beauty insights panel provider, NIQ will power shopper insights throughOmnishopper, which reflects consumers' total trip behavior across online and offline environments as captured by the world's largest consumer panel with 250,000 highly engaged panelists. This is complemented byDigital Purchases, which provides granular visibility into e-commerce transactions. Together, these leading solutions support a more comprehensive understanding of evolving shopper journeys across physical stores, digital platforms, and emerging touchpoints.