Full Year 2026Current GuidancePrevious Guidance
Depletions and Shipments Percentage ChangeDown low-single digits to mid-single digitsFlat to down mid-single digits
Price Increases1% to 2%1% to 2%
Gross Margin (including Tariffs)48% to 50%48% to 50%
Tariff Costs($ million)$20 to $30$20 to $30
Advertising, Promotion, and Selling ExpenseYear Over Year Change($ million)$20 to $40$20 to $40
GAAP Tax Rate (Benefit)/ Provision(9.5%) to (10.5%)29% to 30%
Non GAAP Tax Rate Provision29% to 30%-
GAAP EPS (Income/ (Loss))($7.02) to ($5.02)$8.50 to $11.00
Non GAAP EPS$8.50 to $10.50-
Capital Spending($ million)$70 to $90$70 to $90