Electronic Arts Inc. (NASDAQ:EA), a global leader in interactive entertainment, today announced a landmark, multi-year collaboration with Visa (NYSE:V), the world's leader in digital payments, to deliver the next generation of immersive, player-first experiences across EA SPORTS™ franchises.

Visa is partnering with EA SPORTS franchises EA SPORTS FC™ and EA SPORTS™ College Football, offering in-game rewards and experiences for EA SPORTS' global community of fans. By combining EA's interactive, participatory platforms with Visa's expansive global brand, this partnership demonstrates how the line between sports fandom and video games continues to blur as audiences increasingly play, watch, and connect across both physical and virtual sports.