In today's rapidly evolving and fiercely competitive business landscape, it is crucial for investors and industry analysts to conduct comprehensive company evaluations. In this article, we will undertake an in-depth industry comparison, assessing Airbnb (NASDAQ:ABNB) alongside its primary competitors in the Hotels, Restaurants & Leisure industry. By meticulously examining crucial financial indicators, market positioning, and growth potential, we aim to provide valuable insights to investors and shed light on company's performance within the industry.
Airbnb Background
Airbnb is the world's largest online alternative accommodation travel agency; it also offers booking services for boutique hotels, experiences, and hotel-like services. Airbnb's platform offers over 9 million active accommodation listings. Listings from the company's 5 million-plus hosts are spread over almost every country in the world. In 2025, 42% of revenue was from North America, 39% from Europe, the Middle East, and Africa, 10% from Latin America, and 9% from Asia-Pacific. Transaction fees for online bookings account for all its revenue.
| Company | P/E | P/B | P/S | ROE | EBITDA (in billions) | Gross Profit (in billions) | Revenue Growth |
|---|---|---|---|---|---|---|---|
| Airbnb Inc | 33.16 | 10.44 | 6.55 | 2.02% | $0.09 | $2.1 | 17.87% |
| Royal Caribbean Group | 15.41 | 6.91 | 3.75 | 9.48% | $1.72 | $2.21 | 11.33% |
| Viking Holdings Ltd | 31.99 | 36.95 | 5.78 | -5.1% | $0.1 | $0.36 | 17.47% |
| Carnival Corporation Ltd | 10.97 | 2.65 | 1.31 | 2.04% | $1.27 | $2.23 | 6.11% |
| Expedia Group Inc | 18.99 | 44.80 | 1.85 | -0.65% | $0.36 | $3.05 | 14.66% |
| Norwegian Cruise Line Holdings Ltd | 12.31 | 2.88 | 0.74 | 4.51% | $0.56 | $0.95 | 9.57% |
| Global Business Travel Group Inc | 59 | 3.06 | 1.62 | 3.23% | $0.1 | $0.49 | 35.27% |
| Choice Hotels International Inc | 14.41 | 35.31 | 3.08 | 12.69% | $0.08 | $0.16 | 2.32% |
| Hilton Grand Vacations Inc | 25.19 | 3.11 | 0.80 | 5.31% | $0.22 | $0.33 | 11.93% |
| Average | 23.53 | 16.96 | 2.37 | 3.94% | $0.55 | $1.22 | 13.58% |
When analyzing Airbnb, the following trends become evident:
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At 33.16, the stock's Price to Earnings ratio significantly exceeds the industry average by 1.41x, suggesting a premium valuation relative to industry peers.
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With a Price to Book ratio of 10.44, significantly falling below the industry average by 0.62x, it suggests undervaluation and the possibility of untapped growth prospects.
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With a relatively high Price to Sales ratio of 6.55, which is 2.76x the industry average, the stock might be considered overvalued based on sales performance.
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The Return on Equity (ROE) of 2.02% is 1.92% below the industry average, suggesting potential inefficiency in utilizing equity to generate profits.
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With lower Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of $90 Million, which is 0.16x below the industry average, the company may face lower profitability or financial challenges.
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With higher gross profit of $2.1 Billion, which indicates 1.72x above the industry average, the company demonstrates stronger profitability and higher earnings from its core operations.
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The company is experiencing remarkable revenue growth, with a rate of 17.87%, outperforming the industry average of 13.58%.
Debt To Equity Ratio

The debt-to-equity (D/E) ratio is a measure that indicates the level of debt a company has taken on relative to the value of its assets net of liabilities.
Considering the debt-to-equity ratio in industry comparisons allows for a concise evaluation of a company's financial health and risk profile, aiding in informed decision-making.
By considering the Debt-to-Equity ratio, Airbnb can be compared to its top 4 peers, leading to the following observations:
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Compared to its top 4 peers, Airbnb has a stronger financial position indicated by its lower debt-to-equity ratio of 0.33.
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This suggests that the company relies less on debt financing and has a more favorable balance between debt and equity, which can be seen as a positive attribute by investors.
Key Takeaways
The high PE ratio of Airbnb suggests that investors are willing to pay a premium for its earnings compared to its peers in the Hotels, Restaurants & Leisure industry. The low PB ratio indicates that Airbnb's stock price is relatively undervalued based on its book value. With a high PS ratio, Airbnb's revenue is being valued more richly compared to its industry peers. On the other hand, the low ROE and EBITDA suggest that Airbnb may not be utilizing its assets efficiently. The high gross profit and revenue growth indicate strong performance in generating profits and increasing sales.
This article was generated by Benzinga's automated content engine and reviewed by an editor.
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