Digital Brands Group, Inc. ("DBG" or the "Company") (NASDAQ:DBGI),a publicly traded company specializing in apparel and e-commerce, today announced a strategic partnership with Renov AI, an applied artificial intelligence company with a strong technical team supported by MITACS, to accelerate the development of Digital Brands Group's expanding suite of AI-powered tools.

Through the partnership, Renov AI's engineering and research team will support Digital Brands Group across a range of AI initiatives, including data intelligence, automation, and advanced analytics designed to strengthen brand protection, improve ecommerce performance, and support emerging digital brand models. Renov AI brings deep technical expertise and research-driven development capabilities, complemented by its participation in the MITACS innovation ecosystem.