Meta Platforms Inc. (NASDAQ:META) is expanding beyond advertising with new global subscription plans across Facebook, Instagram, WhatsApp and Meta AI, introducing a multi-tier system aimed at power users, creators and businesses.
New ‘Plus' Plans For Core Apps
The company is rolling out consumer-facing subscriptions under "Plus" plans, priced at a few dollars per month.
Instagram Plus and Facebook Plus cost $3.99 monthly, while WhatsApp Plus is priced at $2.99. The plans add features such as profile customization tools, enhanced story controls, super reactions and expanded insights for user activity, TechCrunch reported.
Meta said the goal is to offer additional functionality for heavy users while keeping core services free. The company also indicated that more features will be added over time.
Meta Keeps Verified Program Separate
Meta also said that its existing Meta Verified subscription, which focuses on account verification, impersonation protection and support, will continue separately for now and is not being replaced by the new Plus offerings.
Meta One To Unify Subscription Strategy
The company is testing a broader subscription framework called "Meta One," which will eventually serve as the hub for its paid services across apps and AI tools.
AI Subscriptions Offer Tiered Access
Meta will test two AI plans: Meta One Plus at $7.99 per month and Meta One Premium at $19.99.
The premium tier offers greater computing power for complex queries, along with expanded image and video generation capabilities.
Testing begins next month in select countries, including Singapore, Guatemala and Bolivia.
Creator And Business Plans Expand Monetization
Meta is also testing professional subscription tiers.
The Essential plan costs $14.99 monthly and includes verification and enhanced profile tools.
The Advanced plan, priced at $49.99, adds boosted visibility in feeds and search, deeper analytics, scheduling tools and content reuse tracking.
Meta said the initiative is still experimental but signals a shift toward diversified revenue streams beyond advertising.
Price Action: Meta closed at $635.26, up 3.74% and slipped 0.40% in pre-market trading to $632.74, according to Benzinga Pro.
Benzinga Edge Stock Rankings place META in the 88th percentile for Growth, while the stock shows a positive short-term trend but remains weak over the medium and long term.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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