Sprinklr (NYSE:CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), today announced the acquisition of assets of ViralMoment, an AI-powered social video intelligence and analytics solution, strengthening Sprinklr's leadership in modern, multimodal customer intelligence.

With this acquired technology, Sprinklr's customers will be able to:

  • Detect emerging cultural and market trends earlier through video- and image-native intelligence
  • Understand not just what content performs, but why it resonates
  • Capture customer sentiment and product feedback expressed visually
  • Activate insights across marketing, insights, product, and service teams in real time

By combining ViralMoment's video intelligence with Sprinklr's enterprise-grade Unified-CXM and VoC platform, Sprinklr believes that it will deliver the industry's most complete multimodal listening and insights system — spanning text, images, video, and audio, and operationalized directly within enterprise workflows, at scale. This will uniquely position Sprinklr as a partner of choice to help brands move from fragmented insights to comprehensive customer understanding — anticipating cultural shifts, informing decisions, and driving business outcomes.