AMASS Brands Group (NASDAQ:AMSS) is expanding into the fast-growing wellness beverage market with the launch of a new electrolyte-focused mixer lineup aimed at hydration-conscious consumers.

AMASS Launches Functional Electrolyte Mixer Line

AMASS Brands Group on Thursday introduced AMASS Electrolyte Mixers, a new ready-to-drink beverage line designed for wellness-focused consumption occasions, either as a standalone drink or paired with alcoholic and non-alcoholic spirits.

The company claimed that the products contain zero added sugar, no artificial sweeteners, and 20 calories or fewer per serving.

The company said the blends use clean-label ingredients, including Pacific sea salt and essential electrolytes, to support hydration while maintaining a premium beverage profile.

Company Debut

AMASS completed its direct listing on the Nasdaq Capital Market on May 20th. It operates as a premium multi-category beverage platform focused on non-alcoholic, functional and "alcohol 2.0" products.

The company said its portfolio includes nine core brands, including Good Twin Non-Alcoholic Wine and Summer Water Rosé.

Since its launch, AMASS said it has generated more than $80 million in cumulative revenue, sold over 5.7 million bottles and expanded distribution to more than 40,000 points of sale.

Company Targets Growing Wellness Beverage Demand

The launch arrives as demand for functional wellness beverages continues to accelerate globally.

AMASS cited estimates showing the electrolyte drinks market could grow from roughly $40 billion in 2025 to more than $80 billion by 2034, driven by rising consumer interest in low-sugar, hydration-focused, and functional drink options.

Distribution Expansion Planned Through 2026

AMASS said initial production has already been completed, with the products now available through its direct-to-consumer platform and select retail partners.

The company also plans broader distribution expansion throughout 2026 as it scales the new product line.

AMSS Price Action: Amass Brands shares were down 16.49% at $4.76 during premarket trading on Thursday, according to Benzinga Pro data.

Photo via Shutterstock