Digital Brands Group, Inc. ("DBG" or the "Company") (NASDAQ:DBGI),a publicly traded company specializing in apparel and e-commerce, today announced the launch of a strategic AI and brand protection collaboration with a globally recognized outdoor performance apparel brand recognized as one of the leading premium outdoor brands globally, known for its technical outerwear, innovation-driven product ecosystem, and significant international retail presence.

The initiative is being supported through the Company's relationship with SECUR3D Inc. and is expected to utilize their AI-powered brand protection technology to assist in identifying unauthorized digital assets, counterfeit-related listings, and broader online intellectual property concerns across digital marketplaces, commerce platforms, and emerging online channels.

Digital Brands believes the growing intersection between AI, eCommerce, digital assets, and online marketplaces is creating significant new challenges for global consumer brands, particularly as counterfeit activity and unauthorized digital distribution continue expanding across online channels.