The pilot, launching this week in select Los Angeles neighborhoods, will use Serve's existing fleet of autonomous sidewalk robots to deliver NoScrubs laundry orders directly to customers' doors.

The commercial pilot extends Serve's last-mile delivery opportunity into a new category of recurring local commerce. NoScrubs operates across seven major U.S. metros. As one of the fastest-growing categories in consumer logistics, the online laundry services market is projected1 to grow from approximately $40 billion in 2025 to $130 billion by 2030, fueled by busy urban households, dual-income families, and younger consumers embracing app-based services.

The Serve robots that are already on the street will work in a new category, generating revenue without the cost of building a separate fleet. It's the same robots, the same autonomy stack, and the same operations that already power the food delivery business. Serve views laundry delivery as an early step toward broader expansion into additional verticals, including dry cleaning, retail, pharmacy, grocery, each of which shares the same last-mile economics that have made sidewalk robots viable for food.