Signet Jewelers (NYSE:SIG) released first-quarter financial results and hosted an earnings call on Tuesday. Read the complete transcript below.
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Summary
Signet Jewelers Ltd reported another quarter of comparable sales growth, with effective operating performance driving strong earnings growth.
The company is focusing on its 'Grow Brand Love' strategy, including brand distinction, unlocking portfolio value, and strengthening its operating model.
The company raised the midpoint of its fiscal 2027 guidance, evidencing confidence in sustained performance and strategic progress.
Signet is undergoing a website redesign for Kay, Zales, and Jared to improve customer experience and expects completion by early Q3.
The acquisition of The Clearcut is aimed at enhancing Blue Nile's luxury positioning and broadening its reach to affluent and younger customers.
The company reported a 1.8% increase in same-store sales and revenue of $1.6 billion for the quarter.
Adjusted diluted earnings per share increased by over 30% to $1.56.
Inventory levels remained flat at $2 billion, with a cash increase of nearly $340 million.
The company plans approximately $150 to $180 million in capital expenditures, including store renovations and openings.
Management highlighted the importance of balancing AUR (Average Unit Retail) and unit performance, especially against the backdrop of commodity price pressures.
Full Transcript
OPERATOR
Good morning and welcome to the Signet Jewelers first quarter fiscal 2027 earnings call. Please note this event is being recorded. Joining us on the call today are Rob Ballew, Senior Vice President of Investor Relations and Capital Markets, J.K. Symancyk, chief executive Officer Joan Hilson, Chief Operating Officer and Chief Financial Officer. At this time I would like to turn the conference over to Rob. Please go ahead.
Rob Ballew (Senior Vice President of Investor Relations and Capital Markets)
Good morning. Thank you for joining us for today's earnings conference call. During today's discussion we will make certain forward looking statements. Any statements that are not historical facts are subject to a number of risks and uncertainties. Actual results may differ materially. We urge you to read the risk factors, cautionary language and other disclosures in our annual report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K. Except as required by law, we undertake no obligation to revise or publicly update forward looking statements in light of new information or future events. During the call we will discuss certain non GAAP financial measures. For further discussion of the non GAAP financial measures, as well as the reconciliation of the non GAAP financial measures to the most directly comparable GAAP measures, investors should review the news release we posted on our [email protected] with that, I'll turn the call over to JK.
J.K. Symancyk (Chief Executive Officer)
Thanks Rob and good morning everyone. I'd like to start the call this morning by thanking our signet team. Your commitment to grow brand love has delivered a great start to the year. Thank you for your hard work and let's continue building on our momentum. There are three key takeaways I'd like to leave you with today. First, we delivered another quarter of comp sales growth with effective operating performance driving strong earnings growth. Second, we're balancing that performance with progress on our long term transformation as we fuel this second year of grow brand love. Third, we're confident in our ability to deliver the year and are raising the midpoint of our guidance for fiscal 27. We delivered comp sales growth across every category and most brands this quarter. Within that performance we've improved on the balance between fashion AUR growth and unit performance with unit comps improving sequentially three points to the fourth quarter. Alongside this trend, we continue to see strength in the higher end consumer with some of our best performance at higher price points. Collections also continue to be an additional growth driver with Shy continuing to fuel fashion growth and Neil Lane and Monique Lillier driving growth for bridal. We delivered positive comps each month of the quarter and the expected savings from last year's reorganization adjusted operating income exceeded our guidance range through spending discipline. While still positive, the second half of the quarter slowed somewhat but rebounded from Mother's Day and second quarter to date with a positive performance in both Valentine's Day and Mother's Day. As proof points, we're working to accelerate focus on the Go-to-Market priorities for our Grow Brand Love strategy Recall in March I laid out Signet's focus areas in the second year of our strategy would be brand distinction, unlocking portfolio value and further strengthening of our operating model. The focus on brand distinction is about sharpening our four core engines, K Sales, Jared and Blue Nile. We are currently in the development and testing phase of the website redesign for Kay, Zales, and Jared to align the search, navigation and storytelling our sites offer to today's customer expectations. Alongside this, we're actively working through stock keeping unit (SKU) rationalization to improve customer shopping experience while also ultimately reducing inventory levels and improving working capital. The website redesign provides additional opportunity to clearly define brand identities. We're furthest along with the redesign work at Jared and continue to expect all three to be completed in the early part of the third quarter. Websites are our largest storefronts, allowing us to reach the broadest number of both existing and new customers. Therefore, we believe this work to provide a clearer expression of each brand between both online and in store experience is key to improving conversion ahead of this year's holiday season. In parallel, we are advancing a more modern data driven marketing approach to strengthen each brand's relevance with its target consumer. This includes shifting towards social first storytelling and scaled creator partnerships to better connect with younger and more diverse audiences while also improving the efficiency of spending. Recent examples include Zale's partnership with Ashley Graham and Kay's collaboration with Christian McCaffrey, with the latter delivering more than twice our average social engagement rate. As I've said before, this isn't about spending more, but rather spending differently. At Kay this quarter our spend on social media was up only 1%, whereas we delivered a low double digit growth in impressions. These early examples of our marketing transformation, similar to our website redesign efforts, represent our aim to deliver progress ahead of this year's holiday season as we focus on the right audiences, channels and messages to drive stronger customer engagement and build brand equity. We're also making progress in unlocking portfolio value. On our previous call, we laid out actions we'd take to maximize our existing assets, including the transition of James Allen into Blue Nile and further centralization of back of house functions. We've completed those steps and doubled down on our focus in this area to our strategies surrounding natural diamonds. To that end, we've centralized sourcing for diamonds across our North American brands which we believe will allow us to improve margins and inventory turns. That team has also taken steps to begin refining stone type, size, shape and quality of offerings by brand. We continue to identify and implement scale benefits through sourcing, planning and pricing, particularly as we balance our use of promotion against recent commodity highs. Further, with our scale and integrated sourcing, we see clear growth opportunities through a portfolio level diamond strategy. We're getting clearer about the role each of our brands play across natural and lab grown offerings. Through brand level improvements to mix, we can strengthen our position in the more valuable segments of the natural diamond category to support both sales growth and margin without exiting the customer base that's seeking lab grown product. Lastly, on our grow brand love strategy, we continue to make progress enhancing our operating model. An important factor in those efforts is strengthening our high performing team, meaning we're organizing, developing and incentivizing talent to directly support execution. Examples of this work are organizing for better leverage across the company alongside sharper accountability. This includes the centralization and integration of back of house teams I just mentioned also developing long term focus through the build out of career development plans for high potential talent as well as an enhanced performance review process, and finally incentivizing through changes to how we pay, how we train and how we recruit at the brand level to drive optimal in store experience. Talent is a big part of how we perform while we transform. As the jewelry customer evolves, our talent model has to evolve with them. Gen Z wants to shop in store, but they've set the bar higher for what experience looks like. They want a stronger personal connection. In jewelry, the customer is often doing business with two brands, the name above the door and the name on the consultant's name tag. That connection is an increasingly important factor in customer experience. That's why aligning how we recruit, train and reward talent to that customer mindset is so important. We believe that work is key to winning the future of jewelry shopping. This brings me to my third takeaway. Our performance year to date and the progress we've made on our strategic priorities provide us the confidence to raise the midpoint of guidance today. We've now delivered positive comps in fear 15 of the last 17 months and have seen recently our strongest two year stacks since pandemic stimulus spending. Top line performance has been balanced between categories. We continue to see further opportunity to improve fashion units as well as upside for AUR expansion. Said differently, while we've seen early benefits from our new strategy we still see significant Runway. We believe Grow Brand Love is setting the foundation for sustainable long term growth with the ability to grow even during turbulent macro periods. Before I hand things over to Joan, I'd like to quickly provide an update on tariffs. The muscle we built last year to navigate the ever changing landscape continues to bolster us this year. Our team is monitoring updates including potential new tariffs and will be ready to adjust as needed. With regards to refunds, Signet is the importer of record on a small fraction of our purchases. We've already submitted claims for most of those purchases and to date a small amount has been approved and received. We are working with our vendors for the remainder of those refunds. At this time, it's too early to quantify the amount or timing of those potential refunds as well as how any proceeds may be used and when it may impact our P and L Summarizing my key takeaways today first, we delivered another quarter of comp sales growth with effective operating performance driving strong earnings growth. Second, we're balancing that performance with progress on our long term transformation as we fuel this second year of Grow Brand Love. Finally, we're confident in our ability to deliver the year and are raising the midpoint of guidance for fiscal 27. With that, I'd like to turn it over to Joan.
Joan Hilson (Chief Operating and Financial Officer)
Thank you JK and good morning everyone. Before discussing our first quarter results, I'd like to provide an update on the transition of Blue Nile. Recall, we are repositioning Blue Nile as a premium brand serving a broader age group with a more affluent customer. We are evolving the brand to achieve an elevated luxury position, creating a clear brand distinction as part of our Grow Brand Love strategy anchored in the enduring value of natural diamonds. For context, we believe approximately 70% of engagement market revenue remains natural diamonds and at the higher end or over $5,000 is more than 90% natural diamonds. This repositioning will distinguish Blue Nile from at the highest end of the signet portfolio. To accelerate this strategy, we recently acquired the Clearcut, a digitally native natural diamond jewelry brand known for technology innovation, its bespoke concierge service in both bridal and fine jewelry, and a significant social media following. This small tuck in acquisition combines the reach and credibility of an established brand like Blue Nile. With rich diamond expertise, a proprietary curation process and a white glove approach to customer experience. The Clearcut has demonstrated a strong ability to connect with a younger digitally native luxury customer through authentic education led storytelling and we're pleased the entire team is joining Blue Nile Ultimately, this partnership allows us to accelerate innovation within Blue Nile to deliver a more distinctive luxury experience rooted in transparency, craftsmanship and trusted expertise. With regards to James Allen. With the sun setting of the commercial site in mid May, we've redirected traffic to Blue Nile with meaningful transference to date. As I mentioned last quarter, we are now leveraging the James Allen brand as a proprietary collection and transitioned complementary products and styles to the Blue Nile website. Finally, we have discontinued the remaining James Allen assortment that is not relevant to other brands. With the excellent of this inventory, we've taken a $32 million non cash inventory write down. Along with the other organizational changes announced last quarter, we saw total restructuring and related charges of $42 million, of which the majority was non cash. We don't anticipate any material charges relating to James Allen's transition moving forward. Turning to the quarter, revenue was $1.6 billion with comp growth of 1.8%. James Allen represented a one point drag to the quarter by category growth was low single digit for bridal and fashion with stronger growth in watches and services. AUR grew nearly 5% up in all categories again this quarter with bridal up high. Single digit adjusted gross margin was $589 million for the quarter with the rate down approximately 1 point. As expected, this reflects 70 basis points of merchandise margin decline primarily from higher gold cost. Conversely, we continue to leverage higher gold value to opportunistically melt clearance product and make room for new introductions with a small impact to gross margin. Further, this was largely offset by 20 basis points of occupancy leverage. SGA expenses were down 3% to last year resulting from the grow brand love operating model restructuring and ongoing spend discipline to drive 12% growth in adjusted operating income. We believe that at low single digit sales growth we can expand operating margin, a formula that will fuel organic investment and return of capital to shareholders. Adjusted diluted earnings per share grew more than 30% to $1.56 reflecting earnings growth, higher interest income and a lower diluted share count. As of this morning, We've repurchased approximately 1.3 million shares for $114 million. Additionally, we announced today a $50 million accelerated share repurchase program that we intend to initiate in June. Our intent is to utilize ASRs in instances where we can lock in a discount to VWAP more frequently as part of our programmatic repurchases. Moving forward, we also continue to leverage 10 B51 plans and the open market for both programmatic and opportunistic repurchases, the company will have approximately $355 million in share repurchase authorization remaining once the ASR is completed. Turning to the balance sheet, inventory ended the quarter at $2 billion, roughly flat to last year. Cash grew nearly $340 million to more than $600 million in cash at the end of the quarter. Free cash flow improved by $43 million to last year despite the payout of an annual incentive comp this year which we did not have in the prior year. Regarding credit financing, we continue to see consistent performance with little trend change to applications, approvals and total amount financed with the strength of the portfolio over the last few years. We see potential opportunity to improve the economics of our private credit programs over time as we evaluate current agreements with third party providers. Turning to guidance, we are raising the midpoint for the year to reflect Q1 performance and Q2 momentum. We are further increasing the adjusted EPS range for the year to reflect the additional share repurchases since March as well as the upcoming ASR. For the full year, we now expect the same store sales range to be down 0.75% to up 2.5% with total revenue between 6.7 and $6.9 billion. Also, we expect AUR growth across categories with modest unit declines, particularly at lower price points largely due to higher gold cost. As a reminder, beginning in the second quarter, Blue Nile and James Allen will not be included in same store sales for the next year to reflect the transition of those brands which will benefit same store sales by 50 to 70 basis points. Going forward, we continue to expect a low single digit decline in square footage from the closure of approximately 100 doors. We now expect adjusted operating income between 480 and $560 million. At the midpoint of our guidance, we expect leverage in SGA and a flat to slightly down merchandise margin. We expect adjusted EPS between $9.20 and $11 per share, a more than 3% increase at the midpoint of our previous guidance. This assumes a weighted average diluted share count of approximately 39.5 million shares for the full year. We continue to expect a mid teens effective tariff rate for the year assuming new tariffs are similar or modestly higher to current rates. If specific country rates become substantially higher, we would likely shift country of origin to minimize impact. Additionally, this update only includes a minimal amount of tariff refunds and also reflects continued mitigation efforts. Finally, for the year we expect 150 to 180 million dollars in capital expenditures. This includes over 200 renovations up to 20 repositions and up to 10 store openings. For the second quarter, we expect a same store sales range of up 0.5% to 2.5% with adjusted operating income between 79 and $93 million. We expect merchandise margin rate to be somewhat lower in the quarter reflecting higher gold costs at the midpoint of guide. We believe this will generally be offset by leverage in SGA and occupancy. Before we turn to Q and A, I'd like to thank the team for delivering a great start to the year, continuing to deliver on our short term expectations while driving progress on our long term strategy. Operator, let's now go to questions.
OPERATOR
Thank you. We will now begin the question and answer session. Please limit yourself to one question and one follow up. If you would like to ask a question, please. Please press star one to raise your hand. To withdraw your question, press star one Again. We ask that you pick up your handset when asking a question to allow for optimum sound quality if you are muted locally. Please remember to unmute your device. Please stand by while we compile the Q and A roster. Your first question comes from the line of Jeff Lick with Stevens. Your line is open. Please go ahead.
Jeff Lick
Good morning. Thanks for taking my question. Congrats on a nice quarter, J.K., you made reference to some unit acceleration. I was wondering if you could tie that into, you know, the work you were doing with the pricing architecture and the volatility in tariffs and commodities last year. And you know, that's at least the volatility elements died down. So I was wondering if you can tie that in. Just talk about same store unit and unit growth.
J.K. Symancyk (Chief Executive Officer)
Sure. Jeff. Yeah, thanks for the question and the comment. You know, from a unit perspective, you know, we feel good about the progress. You know I think we talked about on the call was, you know, balance in terms of certainly driving AUR performance. But seeing unit trend improvement across all categories, both fashion engagement, I would say we see more opportunity on the high end, you know and for us the high end is, you know, is, is a little bit, you know, less of a driver of overall unit volume but is more important as it relates to revenue. You know, we, we would. If you look at price points above $2,000 in our business, they're you know, call it mid-single digits in terms of unit penetration but you know, 40ish percent, you know, as it relates to revenue. So seeing unit growth on the high end I think is an important driver of our business. We've seen better performance in what I would call the mid price Point buckets of units and you know, not surprisingly when you look at, you know, those lower end price points, sub $150, that's where we're a little more challenged in terms of unit growth and are doing, I think great work to balance our sourcing plans, our supply chain capabilities and some assortment reconfiguration to make sure that we can still serve customers there. That that's the business that's most exposed to gold, you know, and tends to also, you know, have a little bit more exposure when you look at a brand like banter or online. So it's, it's important for us, I think a little less important as you look at a quarter like the first quarter. But you know, certainly as you can see from the guide, we, you know, we see the improvement but we also have, you know, good plans in place we feel like can maximize that opportunity as we get into the holiday and just kind of to drill down a little further on the, what you referenced in terms of strength in higher end, you know, because we've been seeing things like for example in categories like luxury cars, higher end mattresses that, you know, it seemed like it had softened a little bit. I'm just wondering what you're seeing is that largely due to things you're doing internally in terms of assortment and focus, where you're, you know, you're just picking up market share? Yeah, I'd say so. I mean, I think, look, the important distinction I'd make is as well is our higher end price point is still catering to a customer in the middle tier. So when I talk about numbers like I just shared, we're disproportionately talking about Kzales Jarrah just because they're the lion's share driver. You heard Joan's comments on the strategy with Blue Nile. I assume we'll probably have some questions there and so I won't go into detail, but we see an opportunity to get a bigger share as it relates to the upper-middle. And in the case of Blue Nile, we see an opportunity on the higher end where maybe we're not taking our fair share today, to be completely honest, which I think is both an upside as it relates to our growth opportunities moving forward. I also think it's reflective of the benefit of not just better assortment work, Jeff, and pricing architecture, but also a clearer strategy in terms of our diamond strategy overall and the balance that we see in terms of the continued growth opportunity on the lower end price point in fashion with lab grown diamond, but also the affinity for customers with natural diamond and the opportunity at higher price points for growth. That's certainly paying off when you look at this quarter. And we think we've got Runway ahead of us.
Jeff Lick
Awesome. That's very helpful. I'll let others ask questions and best of luck in Q2.
OPERATOR
All right. Appreciate it, but thanks for the question. Thank you. Your next question comes from the line of Randy Koenig with Jeffries. Your line is open. Please go ahead.
Randy Koenig
Thanks a lot. I guess first, jk, just on the question of, or the topic of AUR, you talked about the ability to continue to drive that up over time. You just give me, I guess, give us some perspective on where you think headroom is on the bridal side and the fashion side. Just to kind of think through how we should think about AUR trends long term. And then just related to that, on the unit side, given the last question, do you think we can get to a place where units inflect perhaps early next year, just given the work you're doing on the low end price points? Like, just give us some thoughts on the dynamics between AUR and unit velocity ahead. Thanks.
J.K. Symancyk (Chief Executive Officer)
Sure. I mean, let me start with the last one. Last part of your question first, Randy. I think, you know, we go into this, you know, we're intentional about balancing AUR and unit performance. You know, as I, as I mentioned earlier, I think, you know, the greatest, greatest driver of unit volume is, you know, lower ticket, call it, you know, under $150. And I think, you know, we, we have good plans in place in terms of what we do to maximize that. That's, that's important for us because I think it is the opportunity for people, you know, even in the luxury tier, you know, that, that opening price point ability for people to experience the brand and the opportunity that that creates to develop a relationship with the customer and grow your business is important for us. And so, you know, there's a lot of moving parts. And when you look at a short quarter where we've got a pretty tight window in terms of what we can do with pricing changes, et cetera, because of Valentine's Day falling in February and then Mother's Day coming on the heels of it, where, you know, we've taken a little longer view and are balancing pricing decisions and movements around assortment, where there's a lot of transition that happens over the summer months to position us for the Q4 holiday, but we expect that trend to continue. We really believe that there's an opportunity to move unit volume positively. We're certainly seeing it in the high end and feel really good about the progress we made in the mid tier and are really focused on what do we do to serve that customer who is shopping at a budget, whether it's a brand like banter or online where you got a little bit more exposure from a lower price point unit perspective. But definitely that's how we're building our plans. Pleased with the progress in Q1 and would expect that to continue and frankly are making progress against it despite some of the other volatility that's coming with tariffs and commodities. In terms of AURa, this is an emotional category and I would tell you, we see, I get asked a lot how much of this AUR growth is being driven because of whatever may be happening in terms of commodity. The truth is where we're really seeing the biggest AUR expansion is at higher price points and it's because we're underdeveloped there. I think the more we drive distinction with our brands, particularly seizing the opportunity on the higher side with brands like Blue Nile, Jared and Diamonds Direct, we certainly see Headroom to move up there. But to be honest, we see it in Kzales Jared as well as an entry point. Consumers are aspirational in nature and even in a category like engagement, you know, our first ring is not always our last ring. That opportunity to trade up and develop, you know, a longer term relationship with customers is something that we see. We see Headroom even in those brands. And you know, by really sharpening our focus not only on brand strategy but as well our diamond strategy, we know there's market share gain opportunities that we can drive on both sides of the ledger.
Randy Koenig
Super helpful. And then on balance of margin, you know, you had some nice SGA leverage in the quarter, occupancy leverage as well, merchandise margins down a little bit, maybe kind of expand upon that philosophy of, you know, how you can see more visibility in the business to get. You have a lot of levers you can work with to drive margin expansion further into the out years. And just given the inventory turns don't turn a lot, can you kind of expand upon things you're working on to offset rising gold prices to perhaps improve those merchandise margins? Maybe not this year. I think you guide them flat to down slightly, but into 2027 and beyond. Just kind of thoughts that would be very helpful.
J.K. Symancyk (Chief Executive Officer)
Sure, let me start. And I'm sure Joan might want to add a little bit of color here too because this is something our teams are really, really working hard on. I'm proud of what our team and our Partners are doing. When I look back at this last year, to manage the volatility on the commodity side as well as all of the volatility with tariffs and still deliver at the high side as well as delivery in line with. With where we said we were going to be in Q1, you know, you're still dealing with the same set of variables. This is short quarter. We don't really take any pricing or change the architecture before Valentine's Day. You've got a very short window before Mother's Day and then the lion's share of transition really happens over Q2 and Q3. So our guide reflects that. I'm, you know, we knew where we were going to be in Q1 and you know, have have shown up consistent with that guide in terms of how we manage margin. I think we feel really good about, you know, what's happening on the upper end and are better positioned there and are much more focused on how we protect the, you know, the lower price point goods in our assortment to drive volume. That's going to be really critical and we know we've got the right plan in place to be able to drive it for the holiday. I think in terms of gold specifically, we've talked about this a little bit before, but we've reintroduced hedging that helps us balance our inventory. Being better control of inventory and actually taking advantage of some of the opportunities to melt product and have a healthier balance of inventory is something that positions us well as we go through the last part of the year and this quarter we did not slow down. Clearance contributed at a higher level because we believe having the right assortment is going to be critical for performance. And we knew we had the expense base to be able to continue to stay clean and didn't slow that down. So teams pulling the right levers, I think with gold you're going to continue to see design that takes advantage of lower weight. In brands like Banter, we've introduced plated assortment that helps protect at lower price points. That's testing very well with customers and we believe positions us to serve that base well from a design perspective. Look for alternative metals to come back into play. We're also taking advantage of a little bit of softness on the diamond cost side to really balance supply chain and input costs so that we can mix from a design perspective to deliver stronger margins within the business. So when you add all that up, both being more efficient on supply chain and sourcing strategies and then also getting the right assortment architecture in place, we feel good about margin not only for the year, but also about the expansion opportunities, particularly as we pull it through to the bottom line.
Joan Hilson (Chief Operating and Financial Officer)
The only thing I'd add on to that JK is just the pricing and promo work that the teams have been engaged in since last fall and we are, you know, wrapping around and won't cycle that until the back half of this year. So we still have room within the pricing and promotion work to number of days on sale, not going as deep and in the promotions and being more selective and and judicious about the categories or styles that are on promotion. So that would be one addition, I think the other. The other work that we're doing is to JK alluded to it is in the diamond category. With the integration of Diamonds Direct and Jared, we are now able to centralize all of our diamond sourcing under our, our signet diamond sourcing team which enables us to utilize our diamonds across our entire portfolio. So that Randy to the question on inventory turn, that will also help us with a better pricing across the business but also turning the diamonds that we own within our, within our own portfolio. So feel that that that was a nice add and one that can serve us well into the future. And I would just say the branding works as a team. Teams are doing in terms of, you know, very distinctive brands, elevating collections and designs which served us well. We met J.K. mentioned Monique Lay. So those are the branding work and the designer collections will also help us to drive some gross margin expansion.
Randy Koenig
Very helpful. Thanks guys.
J.K. Symancyk (Chief Executive Officer)
Yeah, thank you.
OPERATOR
Your next question comes from the line of Paul Lashway with Citigroup. Your line is open. Please go ahead.
Brian Cheatham
Hey everyone, this is Brian Cheatham. I'm for Paul. I wanted to circle back on the 50 to 70 basis point comp list that you're seeing from not including James Allen Blue Nile. Is that benefit built into second quarter guidance in the full year and just any more details you could share on that?
Joan Hilson (Chief Operating and Financial Officer)
Sure. Thanks, Paul. It is baked into the guidance that we've given for the second quarter that we see in the second quarter it's roughly 70 basis points. So if you think of where we're moving from Q1 to Q2, that will with the high end of the guide at 2.5% comp growth and then we would see that begin to move down a bit in Q3 and Q4. Think of it as 60 basis points, 50 basis points in the fourth quarter bringing the year in that guidance range that I gave of 50 to 70 basis points down. So really reflected in the high end of our guide and we also saw, as we noted, that we've raised the low end of our guide and as a result the midpoint came up. So we've reflected that within the guide itself across the year.
Brian Cheatham
And just to follow up, you all mentioned you're seeing the strongest two year stack since, you know, Covid era. What is that stack? We obviously don't know. May last year. And then I wanted to make sure. It sounds like Mother's Day was strong, but also sounds like these last couple weeks of the second quarter is an acceleration of how you exited the first quarter. If you could just kind of expand on that.
J.K. Symancyk (Chief Executive Officer)
Yeah, sure. Yeah. I would say, you know, if you look at last year, you know, we were up low single digits. This year, up low single digits. So you know, you're, you're talking about, yeah, you're talking about, you know, mid single digit, two year stacks, which is stronger than where we've been in terms of overall performance. Yeah, I mean we had a good Mother's Day. We've seen that momentum hold similar performance where we're seeing strength across all brands categories and have seen that momentum continue to build. So no other real color there from a consumer perspective. The only thing I would say two, you know, we, we commented on a little bit of, of, you know, that, that momentum return, it also coincides with getting through, you know, the round of, of pricing architecture work that happens in between Valentine's Day and, and Mother's Day. So you know, as, as we do that work as a reminder, then we've got to, you know, we turn off promotion, rely a little more on clearance during that time period and the baseline run rate of the business are less, you know, spend a little bit less in marketing. As we work that transition, we saw the business, you know, pull back a bit during that time period, remain positive and then as we put our signs back up and communicate with customers and really turn marketing on, then we saw the business return. And I know Joan mentioned it earlier, you know, we're, that's all happening against the backdrop of, of continued discipline around promo effectiveness. We're not, you know, we're, we're, we're consistent with the run rate we were running this last year. So there's not, there's not more promo in the business. We're just seeing better health across, across the base.
Brian Cheatham
That's great. I'll turn it back. Thanks. Good luck.
J.K. Symancyk (Chief Executive Officer)
Yeah, thank you very much. Appreciate the question.
OPERATOR
Your next question comes from the line of Lorraine Hutchison with boa. Your line is open. Please Go ahead.
Lorraine Hutchison
Thank you. Good morning. Do you think you got, you saw any benefit from higher tax refunds and is there any change in customer behavior that you're noting with fluctuation in gas prices and inflation?
J.K. Symancyk (Chief Executive Officer)
Short answer is no. I mean, I think, you know, we can't really call out a notable change in behavior tied to either of those things, frankly, you know, from a higher tax refund point of view as well as from a higher gas price. Truth is we're not only an emotional purchase, but a considered purchase. Right. And you know, my wife and I were joking about this the other day when I was getting ready to ask her. I don't know that she would have taken a pause, you know, because of, of the price per gallon of gas. I think this is, you know, we tend to set in a category where there's a little more thought that's gone into it. We're much more tied to milestone, whether that's engagement, gift, holiday, etc. You know, also tied to, you know, a big chunk of our business to, you know, to a purchase that relies on credit or some form of financing for our customer. And so bottom line is those kind of short term moves don't have as big of an impact in our business. I would say we're more resilient in that regard and we tend to focus on those things that are a little more longer term structural as it relates to the consumer to make sure that we're positioning our business well. But can't really call out either a headwind or a tailwind necessarily in this quarter that would be noteworthy. And I do think we look at pay attention to it a little bit more. So in a business like banter where we're a little more exposed to both the lower income customer, it's just, it's not as big of a driver of revenue for our business. So it's not year over year. Yeah, I was going to say it's not a headline. And year over year there's not as much noise there.
Lorraine Hutchison
Thank you. And then Joan, you talked about an opportunity to improve the economics of private credit. Can you talk about what that might look like and is this just a cost opportunity or is there an opportunity to potentially drive sales as well?
Joan Hilson (Chief Operating and Financial Officer)
Well, what we're seeing is the health of our portfolio. I commented on the consistency of the performance in terms of the metrics, the amount finance is holding up nicely. Application rates, approval rates are very, very little in terms of, you know, ups and downs. So very consistent. So we feel that that bodes well given we've seen it over the last several quarters and last couple years that as we come to renegotiating our vendor agreements, that that will serve us well as we. We come into that period of time. And so that's what we're really talking about there, Lorraine, is consistency. Good performance of the portfolio should bode well for the cost of those programs to us.
OPERATOR
Thank you. Your next question comes from the line of Ike Borichow with Wells Fargo. Your line is open. Please go ahead.
Juliana
Good morning. This is Juliana for Ike. Thank you for taking our question. I was wondering if you could comment more on the pricing in both lab and natural and how lab continues to trend within both bridal and fashion. I know that you've previously mentioned lab grown diamonds and fashion have gone at a higher rate. Have you continued to see that?
J.K. Symancyk (Chief Executive Officer)
Yeah, thanks for the question, Julianna. No real change in trend. I mean, I would say we continue to see aur growth and trade up on both sides of that. I think, you know, one of the things we called out in the script is we believe there's even more opportunity on the natural side as we look at higher price point and as we clarify our strategy by brand. So, you know, we see that both as, you know, an aur and sales opportunity, ultimately one that's. That's tied to, you know, some opportunity to gain share as well. So no, you know, no new news there other than, you know, continued, you know, progress against that trend, and we're doing our part to take advantage of it.
Juliana
Thank you.
J.K. Symancyk (Chief Executive Officer)
Yeah, thanks for the question.
OPERATOR
Your next question comes from the line of John Kippor with Goldman Sachs. Your line is open. Please go ahead.
John Kippor
Hi, everybody.
J.K. Symancyk (Chief Executive Officer)
Good morning.
John Kippor
Thanks for the question. Just want to ask about the Blue Nile, I guess, premiumization strategy moving up that ladder. Does that signal an intent to graduate other banners in the portfolio up that ladder as well? I understand you want to keep a balance with your core customer, but it sounds like the general direction is to premiumize where you can. So I guess if that's true. Also, what are the priorities by banner about who would move up that ladder next?
J.K. Symancyk (Chief Executive Officer)
Yeah, maybe let me talk at the macro level. And then I'd love to, Joan, to lean in a little more on specifically what we see with Blue Nile. But I would say at a high level, it really is about leaning into the opportunity to differentiate and drive distinction by brand. We see Blue Nile at the highest end of that. I mean, that really is what the legacy positioning of that brand. Brand is. And in some ways, you know,, not to, you Know, not to deprioritize this at all, but it is about returning to a spot that I think is really the equity and you know,, rightful spot for that brand to be. It also I think, you know,, the, every healthy portfolio, you know,, has a north star, if you will, that really is the anchor point of aspiration and that really allows you to build know, a life cycle approach to customer and really does allow you to play across full landscape. You know,, we've, we've talked about it before, but Jared and Diamonds Direct, I think, you know,, we describe it as, you know,, accessible luxury or you know,, affordable luxury. But that, that opportunity in the upper middle and lower high end where you're really playing on the shoulders of, of, you know,, kind of that smart value of high quality at the right price that really does appeal to an upper middle income customer as well as to a more affluent customer, is a wide open space right now. As a lot of brands have looked to move up and chase luxury, we really feel like that space has opened up and it represents an opportunity for growth for us. Kay is smack in the middle, serving the largest cross section of customers as the largest brand in not only our portfolio, but really in the jewelry space. And we love that. It really does allow us to play across the full spectrum of customers. And even there we do see an opportunity. Maybe it's not about premiumization of the brand, but it's about recognition of how customers in that segment, you know,, routinely trade up and trade down. And so there's a wider cross section of opportunity there. Zales is, is similarly placed but also probably a little bit more of an entry point into the category driving, you know,, fashion and jewelry basics as an opportunity which, which will, you know,, mean you've got a little bit more affordable price points. Although, you know,, similar cross section when you think about, you know,, aur across the business. But you know,, I do think, you know,, paramount to this is our strategy to really drive premium at Blue Nile. Not only because of the opportunity it represents for the company, but also because it's a point of destination for people that are researching across the category and is such a shaper of perspective and trend for so many consumers that really do shop all of our brands. So maybe Joan, if you want kind of dive into some of the high points of where we see this opportunity for Blue Nile.
Joan Hilson (Chief Operating and Financial Officer)
Yeah, I mean I just would come in over the top on the natural diamond strategy first is that, you know, the business, our business has the unique scale and opportunity to present to our customers high quality natural Diamonds across all of our brands. And as we mentioned in our prepared remarks, natural diamonds represent 70% of the engagement revenue in the market and 90% of those 90% are natural diamonds, you know, with above $5,000. So there's an opportunity. While it doesn't appear to be necessarily premium pricing, but above $5,000 is a considered purchase price and we can serve that customer across all our brands with the right offering of natural diamonds. Blue Nile is the as an elevated luxury positioning for us. And to JK's point, it is an education and storytelling entrance point for many of our customers. It appeals to a more affluent and diverse younger customer for our business. And we believe that serving that customer with a concierge service as well as, you know, really assisting them through their journey in a more personalized, emotional way, we will bring more, more customers into the natural diamond, you know, engagement market as well as really elevate the perception of, of that for the rest of our business. And so really the, the most recent acquisition that we accomplished with the Clearcut is another is a pillar within our initiative, within that opportunity of concierge service and really creating a journey that the customer can gain confidence, find a better way. We can curate better stones for that customer unique to their desires and really believe that with that acquisition, the digital and technology innovation helps us get that curation right the first time. So building on that technology for the balance of our brands will be what we would look to do in the future. So really elevating Blue Nile, bringing consumer confidence, curation and transparency to the process while educating the customer is really the start of, of that premiumization for us.
John Kippor
That's fantastic. Thank you guys.
J.K. Symancyk (Chief Executive Officer)
Appreciate the question.
John Kippor
No problem.
OPERATOR
Your next question comes from the line of Mauricio Serna with ubs. Your line is open. Please go ahead. Just a reminder to unmute locally. Your next question comes from the line of Dana Telsey with Telsey Advisory Group. Your line is open. Please go ahead.
Dana Telsey
Good morning everyone. As you think about and you mentioned that the aur at the higher end is selling through well, how do you think of that higher end aur? Where do you expect it to go? What is the customer giving you the opportunity to go to? And then as you think about self purchase in terms of fashion, how is that performing versus bridal and expectations going forward? Thank you.
J.K. Symancyk (Chief Executive Officer)
Sure. Sure. Dana, thanks for the question. We, you know, we've not given a target aur number but certainly we see an opportunity to expand particularly as we look at Natural diamond above. You know, 2,500 or so you know, as we pointed out on the call, we're seeing trend improvement across all categories. We don't talk about a lot timepieces actually even is maybe a among the strongest of the of the group. So that, that very much is a testament to the work that we're doing with fashion. So, you know, I think self purchase, you know, early days, we talked about the including or inclusion of Rocksbox as a driver with Kay. We're seeing the customer really respond well there as we introduce plated and vermeil options and banter. We're seeing the self purchase customer respond, seeing continued growth in Zales as well. So, you know, across the board. Right. Momentum in place and we're looking to continue to build on that.
OPERATOR
Your next question comes from the line of Jim Sanderson with North Coast Research. Your line is open. Please go ahead.
Jim Sanderson
Hey, thanks for the question. I wanted to go back to same store sales trend I think you mentioned. Each month they were up. But was that the case for all banners? I think there was a problem with Zales last quarter. Wondering if that's improved.
J.K. Symancyk (Chief Executive Officer)
Yeah, we've seen improvement across the business. You know, we talked about, you know, positive comps across most brands. Really, There were, there were only two in the quarter that were not positive. Diamonds Direct was one, but was improved sequentially from where it had been performing and was close. And then James Allen obviously is the other. But across the rest of the brands, we saw health and actually saw improvement in Diamonds Direct from a sequential standpoint.
Jim Sanderson
Okay, so you did see positive comps for Zales for the quarter. Very good. I wanted to talk a little bit more about the clearcut acquisition. Any feedback you can provide on more or less what you purchase, the purchase price, the impact on cash, and then the idea of how you're going to leverage this technology that's going to be across banners related to the units, the technology that you've purchased.
Joan Hilson (Chief Operating and Financial Officer)
Yeah, I'll take that one. Sure. The Clear Coat acquisition we actually closed yesterday, which we're very pleased with with. And it's really a small tuck in capability led investment for us, Jim. And it really brings a few things to the business that we believe are critical. It will help us bring exceptional natural diamond expertise. Kyle Simon and Olivia Landau are standouts in the industry. They have generational experience in diamonds and they have a distinctive way with our technology of connecting with luxury consumers through social commerce as well as technology. They've developed GEM technology, which is proprietary platform which is designed to deliver a personalized jewelry experience at scale it essentially equips the expert gemologists with tools, insights and customer context to curate with greater precision to serve, serve diamonds to them, to the customers, and get it right the first time. And it also preserves a bespoke white glove digital experience. There's also an AI engine on top of that that really predicts demand and optimizes pricing while analyzing client conversations so that we can steer the client to the diamonds that we believe better serve what they're looking for and so we can continue to refine recommendations with that technology. What's interesting is that the clearcut clients who purchase more than 55% of them select a diamond from their first curated set of recommendations and across purchases they average nearly $30,000 per transaction. So really another way for us to continue to drive the natural diamond opportunity within our business. But as Olivia and Kyle are very much passionate about the natural diamond industry in the beginning, we will be leveraging the technology for Blue Nile. And then our hope over the next couple of years is to further integrate that opportunity within our other brands where it fits their selling process.
Jim Sanderson
All right, thank you very much for that. That was very helpful. And just last question for me. Looking at your gross profit margin, I think you called out a 770 basis point headwind in the quarter. Is the expectation that that will continue going forward and with any benefit from sales leverage offsetting that as the year progresses for that gross profit margin rate?
Joan Hilson (Chief Operating and Financial Officer)
Yeah, we expect to see continued pressure on gross margin for the full year. We said flat to slightly down, so really down in, in the first half of the year and flat to slightly up in the back half of the year, which is what leads you to that, that full year guide. So as we anniversary the fall season, we see a better opportunity there in merchandise margin.
Jim Sanderson
All right, and last question for me, if you would. I think you called out that you may not be taking your fair share. And in certain segments with 1% growth for, for the quarter, is the industry growing in line with Cigna? Are you lagging the industry?
J.K. Symancyk (Chief Executive Officer)
You know, we're, we're, we're growing in line. I think what we do is, you know, what we recognize is we've seen strength in independence at higher price points, nowhere near the unit performance that we have, but certainly taking advantage of trade up and higher end customers. We tend to be leading mass and big box and are kind of on the pulse of where the industry is, which is good. But we recognize within our base there's a share opportunity on the higher end. And that's where I know Joan and I both talked about it. Our balance in terms of diamond strategy and really leaning into the growth proposition on both ends is really important for us.
Jim Sanderson
All right, thank you very much.
J.K. Symancyk (Chief Executive Officer)
Yeah, thank you.
OPERATOR
Your next question comes from the line of Mauricio Serna with ubs. Your line is open. Please go ahead.
Mauricio Serna
Good morning. Thanks for taking my questions. Apologies for what happened a few minutes ago. Just on the gross margin, I know you mentioned the merchandise margin contracting 70 basis points on higher gold. Was there anything related to promotions to call out? And then how are you thinking about the second quarter gross margin expectations and then a quick follow up, just excluding, just the benefit or you know, excluding the exclude, you know, now that you're taking out James Allen and Blue Nile from the comps, you know, is the, is the comps essentially the same as prior or like. Well, that is somewhat like excluding. That should be actually a little bit below where you were, you know, last quarter. Thank you.
J.K. Symancyk (Chief Executive Officer)
No, yeah, go ahead. Well, I was just gonna say on, on the, on the margin front, look, we're, we're promotionally, there's, there's nothing extra there.
Joan Hilson (Chief Operating and Financial Officer)
We're, we're very consistent with where we have been running last year. You know, so this is, you know, this is not a, not an effect promo. And, and really the exposure is, is primarily commodity related. We've talked about it. I think it's important for us to balance AUR and unit performance. While we still believe strongly that there's margin expansion opportunity for the business, we're also being thoughtful around how we approach this commodity environment. In particular, how we think about exposure on lower end price points, which is really where this, you know, this pressure gets managed and why it's important as we think about balancing AUR and units overall. So, you know, expect that to continue and to improve. You know, Q2, we'd see it, you know, moderate and then, you know, we see opportunity in the back half of the year for improvement. So you'll see that line continue to build. I would, you know, and I think we're in line with where we thought we'd be. You know, Q1 are thoughtful around how we're managing against a volatile environment and actually really happy with performance because of the balance we see across the business. I think it points to the health of the portfolio. Maybe let Joan jump in and talk about comp impact, but overall, no, we're not hiding the ball there. I think we see strength on the balance of the business.
OPERATOR
Mauricio, the James Allen impact that we called out, it was 1 point drag in the first quarter and we posted a 1.8% comp where our guidance for the year is 2.5% at the high end for comp and Q2 is the same 2.5%. So we're reflecting the impact within our comp guidance. We're also raising the low end of the guide. So what we did say earlier is that we move from a point to 70 basis points impact approximately in Q2 and it continues to the impact continues to lessen to 60 to 50 basis points in third and fourth quarter and blue Nile, just for everyone to recall, Blue Nile is also excluded from the comp calculation. We feel that as we've transitioned asic significant portion of James Allen skews over to the Blue Nile brand that it's most appropriate that we keep both of those brands out of comp until we for the next four quarters essentially.
J.K. Symancyk (Chief Executive Officer)
We have reached the end of the Q and A session. I will now turn the call back to JK for closing remarks.
OPERATOR
All right, as we end the call, I want to thank everybody for the time and also really like to thank our team and partners. We've got a great start to the year. We're staying focused on performing while we transform our business and look forward to sharing more updates on our Grow Brand Love progress in September. Thanks for joining. Goodbye for now.
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