New integration strengthens Similarweb's position as the trusted digital data layer powering AI-driven business workflows in Perplexity Computer

Similarweb (NYSE:SMWB) and Perplexity today announced an expanded relationship that brings Similarweb's digital data directly into Perplexity's AI-native workflows, enabling users to access the most trusted market, consumer behavior, and competitive intelligence data without leaving the Perplexity environment.

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Through Perplexity Computer, businesses of all sizes can automate research, marketing analysis, and strategic decision-making using Similarweb's market intelligence and consumer behavior insights, all embedded directly within the AI experience. Computer is an agent orchestrator that creates teams of AI agents in 20+ models across files, tools, memory, and the open web to execute complex and continuous workflows. The integration includes Similarweb's official MCP connector for Perplexity and deeper native integrations that bring trusted digital data directly. This announcement reflects Similarweb's broader strategy in becoming the trusted data partner in a growing ecosystem of AI tools powering the next generation of digital intelligence.

As businesses shift from traditional SaaS platforms into AI environments, access to accurate, trusted data has become increasingly more critical to the effectiveness and accuracy of AI-generated insights. Similarweb's data helps ground AI-generated responses in real-world digital intelligence across the customer journey and consumer behavior in apps, retail, Gen AI, search, and more. Perplexity Computer is designed to help businesses execute AI-powered workflows across research, analysis, and operational tasks using a team of sub-agents. Through the Similarweb integration, those workflows can now leverage trusted market and consumer intelligence directly within Computer.