Wealthfront (NASDAQ:WLTH) held its first-quarter earnings conference call on Thursday. Below is the complete transcript from the call.
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Summary
Wealthfront reported a 19% year-over-year growth in total platform assets, reaching $96.6 billion, with investment advisory assets up 39% to $51.7 billion and cash management assets up 3% to $44.9 billion.
The company introduced a cross-product adoption incentive, which has led to over 4,000 new account openings and an increase in asset-weighted cross-product adoption to 63%.
Revenue increased 7% year over year to $90.5 million, with cash management revenue slightly down due to a lower fee rate, while investment advisory revenue rose 32%.
Wealthfront's adjusted EBITDA margin was 41%, down 3 percentage points year over year, as the company invests in new initiatives like home lending.
The company is strategically focusing on automating financial solutions, including home lending and AI-driven advisory tools, while maintaining client trust as a priority.
Management highlighted strong operational discipline with a rule of 40 metric of 49 for the quarter, demonstrating a balance between growth and efficiency.
Full Transcript
OPERATOR
Good day everyone and thank you for standing by. Welcome to Wealthfront first quarter 2027 earnings conference call. At this time, all participants are in a listen only mode. After the presentation, there will be a question and answer session. To ask a question, you will need to press star 11 on your telephone. You will then hear a message advising your hand is raised. To withdraw the question. Please press star 11 again. Please be advised that today's conference is being recorded.
Now. It's my pleasure to hand the conference to the Vice President of Investor Relations, Matthew Moon. Please proceed.
Matthew Moon (Vice President of Investor Relations)
Good afternoon everyone and thank you for joining us today to discuss Wealthfront's fiscal first quarter 2027 financial results which reflect the quarter ended April 30, 2026. On the line are David Fortunato, our Chief Executive Officer and President, and Alan Imberman, our Chief Financial Officer and Treasurer. After prepared remarks, we will open the line for Q and A. During the course of today's call, we may make forward looking statements as defined under applicable securities laws.
Forward looking statements are subject to risks and uncertainties and the company can give no assurance that they will be or prove to be correct. To better understand the risks and uncertainties that could cause actual results to differ, we refer you to the documents that Wealthfront files with the securities and Exchange Commission, including Our most recent Form 10Q. Our discussion today will include certain non GAAP financial measures. These non GAAP financial measures should be considered in addition to, not as a substitute or in isolation from GAAP measures..
Reconciliations of non GAAP financial measures to comparable GAAP measures. can be found in our press release accompanying this call which is posted to our investor relations website at ir.wealthfront.com and with that I'll turn the call over to David Fortunato.
David Fortunato (Chief Executive Officer)
Good afternoon everyone. In our fiscal first quarter 2027, we continued to deliver on our objective of becoming the leading tech driven platform for digital natives seeking to turn their savings into wealth. We believe we make the best practices of personal finance accessible at low fees through automation and intuitive and convenient through user friendly design. At scale, this drives high margins allowing us to share savings with clients, creating and engendering trust, driving asset retention and low cost word of mouth growth which once again drives high margins.
This flywheel enables us to reinvest in and enhance our core cash management and investment advisory product offerings, supports our organic build out of Wealthfront Home Lending and future product innovations, and most importantly helps our clients save more on every paycheck, earn higher returns on their savings and borrow at lower rates. In other words, grow their wealth. We remain grounded in our belief that the best way to build deep long term client relationships is to continue to delight clients by offering them more value than they can find anywhere else, focusing on their long term financial outcomes.
This informs our product development strategy and keeps us focused on our roadmap regardless of short term market conditions. At quarter end, total platform assets grew 19% year over year to a record $96.6 billion, with investment advisory assets of $51.7 billion, up 39% year over year and cash management assets of $44.9 billion, up 3% year over year. We ended the quarter at roughly 1.46 million funded clients, up 15% year over year and roughly 1.9 million funded accounts, also up 15% year over year, reflecting 1.3 funded accounts per funded client.
Total net deposits in the quarter were $554 million. This includes $577 million in cash management net withdrawals in April, primarily due to tax seasonality recall. Our clients are net cash tax payers, highlighting the attractive financial profile of our average client, and this monthly result was consistent with the expectation we set last quarter for cash management net withdrawals in April of this year to exceed the $538 million in net withdrawals realized in April of last year.
These are of course net figures and specific to activity realized directly on our platform. Looking more broadly this March in April, a period we refer to as tax season, we estimate our clients made over $3 billion in combined tax payments from their Wealthfront cash accounts and from their linked external accounts, with the latter including amounts that were initially withdrawn from Wealthfront accounts prior to tax payment. In addition to payments from funds held in linked accounts, clients directly paid tax authorities over $500 million from their wealthfront cash accounts during the year's tax season, up 40% year over year, indicating growing
trust in our liquidity offerings. This has likely been the result of significant investment into our platform over the years made to deliver positive tax time experiences to our clients. For example, clients increasingly utilized our leading low cost Portfolio line of credit or Portfolio Line of Credit (PLOC) rates in order to fund tax obligations with tax dollar payments funded with P Lock balances up roughly two times year over year. We also recently invested in dynamic withdrawal limits, increasing client specific limits up to $1 million per account.
This new client specific limits enabled more of our clients to fully satisfy their tax obligations in a single tax payment out of their cash accounts, strengthening our position as an attractive primary operating account option for our clients. It might be counterintuitive, but we want our clients to pay their taxes from their cash accounts. Given our ability to drive delightful tax time experiences which we believe will lead to us receiving a disproportionate share of their future savings over time, we've also experienced strong uptake in our cross-product adoption incentive launched in early March.
Recall, this incentive provides clients who direct deposit at least $1,000 per month and also fund an investment account with an ongoing 25 basis point increase to their cash APY. This directly led to over 4,000 new account openings and helped drive asset weighted cross product adoption to roughly 63% as of May end up 1 1/2 percentage points versus the level realized immediately prior to launch at February end In the early days we've also been encouraged by the fact that on average, new adopters of the incentive have consistently brought on a notably larger amount of net deposits in each month since launch than that of similar clients that have
not adopted the incentive. We also continuously invest in our core products in cash management, we launched cash category goals and recurring cash to category transfers. Cash category goals allow clients to more easily track their progress towards personalized financial targets within specific cash sub accounts. Our new recurring Cash to category transfer feature provides clients another option to better achieve those goals on an automated basis.
On investment accounts, we shipped one tap to invest in the stock investing account to streamline the purchase and sale of individual stocks and ETFs. As we continue to transition this account to a more traditional brokerage offering. Wealthfront Home Lending added a second takeout investor in the quarter and launched General Availability in Colorado in early April and in Texas in early May. As a reminder, we're running a similar playbook for home lending that we have successfully deployed in our cash and investing businesses that is using technology to deliver a better digital experience and a better rate with transparent fees.
While we are still in early days, the initial client feedback and data supports our conviction in our ability to deliver on these objectives. While anecdotal, I'd like to share a couple of specific client comments to bring the experience to life. One of our clients raved about the self serve capability relative to his prior experiences, that is the ability to independently explore the latest mortgage rates without having to call up a mortgage banker or broker every time he wanted to open the fridge.
As he described it, another client enjoyed the ability to track the progress of his application in real time in app. The fact that our application process can be handled entirely through mobile completely end to end is a differentiator and we've seen more than half of Wealthfront Home lending clients interacting with the flow via mobile. This is all while continuing to deliver on our objective of providing clients home mortgage rates at least 50 basis points better than the national average on average in the states in which we operate today.
As we noted last quarter, we are deliberately rolling this service out at a measured pace in order to maximize learnings to optimize long term client outcomes. We are building an automated solution from the ground up. So the fact that we've been able to increase rate lock volume by roughly 25% month over month in May amidst this build out is a feat that I'm particularly proud of, especially in the face of rising mortgage rates. Currently we are focused on automating the decisioning process of client prequalifications, starting from the application intake process all the way through approval and we plan to share more details with you all in the
coming quarters Taking a step back since the early days of Wealthfront, we have been saying that we can utilize technology to provide digital advisory solutions at a level similar to or better than traditional solutions provided by financial advisors. AI has and will certainly continue to play a role in achieving this goal. We're confident in our ability to continue to build solutions, including AI solutions that automate and improve the personal financial experience for our clients so long as they continue to build client trust.
In order to determine which AI solutions best achieve our trust and wealth building goals, we need to experiment and test these solutions with our clients. We are entering that phase now and we'll share more with you over time as we learn more. With that, I'd like to turn it over to Alan to go over the financials.
Alan Imberman (Chief Financial Officer and Treasurer)
Thanks David. Starting with the income statement, revenue came in at $90.5 million, up 7% year over year. Cash management revenue was $63.4 million, down 1% year over year due to a lower annualized cash management fee rate of 58 basis points, down 4% down 4 basis points year over year and within the expected 57 to 58 basis point range we had communicated last quarter. The lower fee rate was partially offset by higher average cash management balances measured as the simple average of beginning and end of quarter figures, up 5% year over year to $45.1 billion.
The year over year decline in the annualized cash management fee rate was driven primarily by the fee rate lost in converting AAPYs to an APR. Given the lower Fed Funds rate as well as the new cross product adoption incentive introduced in early March that impacted two months of the quarter. As David noted, we estimate that in the first few months in market. This incentive has notably increased net deposits brought to the platform from new adopters relative to similar non adopters, reflecting early success in deepening relationships with adopted clients.
To help inform your models, the run rate annualized cash management fee rate at May end was 54 basis points on an EFFR-neutral basis. The run rate annualized cash management fee rate at May end was 56 basis points points. The 54 basis points, however, includes the recent impact of the effective fed funds rate declining by 2 basis points within its target range, with this decline having started on May 7. Investment advisory revenue was $26.2 million, up 32% year over year, primarily due to average investment advisory balances of $50.2 billion up 34% year over year, while the annualized investment advisory fee rate of 21 basis points was roughly
flat versus the same period last year. Asset growth was driven by both strong markets and net deposits over the trailing 12 month time frame. Gross profit was $80.5 million, up 6% year over year, reflecting a gross profit margin of 89%, down roughly 1 percentage point year over year due in part to startup expenses associated with Wealthfront Home Lending, higher money movement cost and higher data and other cost of revenue expenses. Total GAAP expenses of 75.9 million were up 46% year over year, which recall does not incorporate an apples to apples comparison of share based compensation as share based compensation prior to the IPO did not incorporate
dual trigger RSU expense given that the second of the two dual trigger conditions was not satisfied until the IPO occurred. Adjusted operating expenses, i.e. expenses excluding share based compensation were $58 million up 16% year over year due primarily to higher product development expenses. The adjusted product development expense increase was due to higher personnel related expenses, primarily increased headcount and higher cloud computing expense.
Adjusted EBITDA of $37.5 million was down 1% year over year and reflected an adjusted EBITDA margin of 41%, down 3 percentage points year over year. Consistent with the expectations that we communicated last quarter, including the impact of continued investment into incentives and to rolling out home lending. We continue to demonstrate significant operational and financial discipline, delivering a rule of 40 metric of 49 for the quarter. This is our 15th consecutive quarter exceeding the rule of 40 and underscores a business model design to successfully and consistently balance top line growth with structural efficiencies of our automated platform.
GAAP net income was $12.8 million and GAAP earnings per share was $0.07. Taking a moment on share count, our GAAP weighted average diluted shares outstanding in the quarter was 1.75.5 million. This includes the impact of 3.1 million open market repurchases executed throughout the quarter as well as the treasury method impact of outstanding RSUs and options. The future impact of these awards on our diluted share count for the purposes of recording GAAP financials may fluctuate meaningfully period to period depending on our average share price in those periods.
We've provided a table on the back of our presentation to illustrate what our GAAP weighted average diluted share count could have been in the first quarter under different average share prices with important caveats noted on that page. Beyond share price, our GAAP weighted average diluted share count in future periods would be impacted by new grants forfeitures and the change in unamortized stock based compensation. Expense net cash provided by operating activities was $22.7 million and adjusted free cash flow was $42.7 million.
This results in an adjusted free cash flow conversion ratio that is adjusted free cash flow as a percentage of adjusted EBITDA of 114%. Our robust cash flow generation and significant proceeds raised to the IPO helped facilitate the recent transition of our clients cash accounts to a new bank provider. This bank provider unlocked the ability to administer the higher client specific withdrawal limits of up to 1 million that David mentioned, which led to improved tax time outcomes for our clients.
As a result of this transition, we now initially fund our clients early direct deposit payments and are subsequently reimbursed when the client receives their direct deposit at most just two days later. Therefore, this quarter and going forward we will be presenting free cash flow adjusted for this change in direct deposit receivables in combination with the change in funded instant withdrawal receivables. Given that both activities have no impact to our cash profitability but will continue to impact quarter end figures simply due to timing.
The early direct deposit in particular consistently incurs in larger quantities near typical pay cycles including at the end of each month. The cumulative change in these short term receivables was 21 million quarter over quarter. Once again, this does not have a material impact to the cash profitability of the business, but does provide our clients with additional days of interest income generation at our leading APY. Looking ahead, recall we pay out 35% of accrued annual cash bonuses to our employees each July, so we anticipate a lower adjusted free cash flow conversion ratio in the fiscal second quarter relative to this quarter.
In March we received Board Authorization for a $100 million share repurchase program during the first during the fiscal first quarter 2027, we repurchased 3.1 million shares for roughly $27 million as part of this repurchase program at an average price of $8.66 per share. We are comfortable deploying our cash for share repurchases because of our robust free cash flow generation, our debt free capital structure as well as the multi decade opportunity to compound wealth with new and existing clients who are in the wealth accumulation phase of their lives.
Even with the strong repurchase activity, we ended the quarter with cash and cash equivalents of $428 million, which excludes the receipt of temporary client funding receivables referenced earlier. As a reminder, our long term capital priorities are to invest in organic product led growth, including in infrastructure and automation, to evaluate opportunities to repurchase shares and to assess M and A with a preference to build versus Buy. Any remaining capital would be added to our surplus reserves in order to bolster resilience and durability.
Closing with current trends today we published May metrics. Total platform assets ended May at another month end record of $99 billion. Total net deposits were $447 million, including $342 million in investment advisory and $140 million in cash management. The continued resilience and positive market sentiment in May drove the strongest month in total cross product flows from cash to invest since January 2026, helping drive asset weighted cross product adoption to roughly 63%, up roughly one and a half percentage points since February end immediately prior to the launch of the cross product adoption incentive.
Looking ahead While we remain in a dynamic macro backdrop, we have built a diverse product suite that allows our clients to build wealth through a multitude of environments. We make money when our clients do in this product suite as well as continued organic investments puts us in a strong position to continue to grow with our clients over the long term. With that, let's move to Q and A.
OPERATOR
Thank you. And as a reminder to ask a question, simply press star11 on your telephone and wait for your name to be announced. To remove yourself, press star 11 again. One moment for our first question comes from Devin Ryan with Citizens Bank. Please proceed.
Devin Ryan
Great, thanks. Good afternoon everyone. First question on the new cross product adoption incentive. Good to hear about some of the early uptake 4,000 account openings related to that. That's about 10% of the new account growth in the quarter. So just love to hear about how the marketing is going for that and whether you could maybe lean in more to accelerate that element of new accounts and just, and if you can also just give us a sense of how much more cash these customers are bringing on platform relative to the average, since you highlighted that as well.
David Fortunato (Chief Executive Officer)
Hey Devin. Yeah, thanks for the question. So May was a good month for client acquisition on a relative basis and we saw good positive trends in client acquisition. I think the kind of two key top of funnel drivers were the direct deposit incentive and on top of the kind of natural growth from the direct deposit incentive, I would add that we tend to see a few thousand dollars more on an average net deposit basis from clients who adopt the direct deposit incentive.
On an aggregate, recent cohorts are adopting who start with cash or adopting investment accounts at a higher rate than they have been. And that's been a number that's been improving for over the last six months on a monthly cohort basis. So that's been great to see. The other thing that we've noticed is elevated organic traffic from Large Language Models that are referencing Wealthfront as a solution to folks that are engaging. And so the elevated traffic has also been a positive change for getting clients on board and coming in as sort of warm leads to Wealthfront.
Devin Ryan
Got it, thanks. And then as a follow up, just big picture on AI, you kind of alluded to looking at obviously potential opportunities over time and it would be great just to hear a little bit more about the strategy and what we should expect in the coming quarters. Are there specific products that you'll be launching or is it more just more deeply integrating AI into what you're already doing? Obviously appreciate you have a culture of automation and a lot of what you're doing is already effectively connected to AI.
But would love to hear more about kind of client facing or products that are tailored around that and whether we should expect anything in the coming quarters around that. Thanks. Yes.
David Fortunato (Chief Executive Officer)
I mean, the first thing I would say is the base and foundation of our business is client trust and growing client trust in Wealthfront and our offerings. And so when clients think about their futures, we want to make sure that everything that we do builds trust as the technology capabilities and what we're able to offer clients evolve. I would say it's not very difficult to build tools using large language models that provide automated financial advice to clients.
What is more difficult and more important from our perspective is to use those tools in a way that achieves the trust building objectives that we have. I think if you look a number of years down the road, the expectation that we have would be that a digital solution can provide using a natural language interface and a variety of financial models. A holistic financial plan for a client. They can talk a client through difficult scenarios. They can help with tax, they can help with estate and trust planning..
Some of those are capabilities that we have today. Some of those are capabilities that we'll need in the future. But when we think about that future, what we're going to do is as we build towards what we believe is the long term solution, focus on identifying areas where we can both build client trust and improve the business along the way. To get those solutions out to clients incrementally, we're thinking about sort of the value of the integral of the features that we release over time and maximizing that along the path.
Devin Ryan
Understood. Great insight, David. Thanks so much. Appreciate it. Thank you.
OPERATOR
Thank you. Our next question comes from Daniel Perlin with RBC Capital Markets. Please proceed.
Daniel Perlin
Thanks. Good evening, Alan, I just wanted to make sure I heard you correctly. You said the May and cash management fee was running around 54 basis points as it takes into consideration, I think current run rate incentives and then thinks the fed funds kind of curve. Is that equivalent to the 58 basis points that you guys just posted or are we closer to the 56 that you also referenced? I just want to make sure I fully appreciate what you're trying to tell us there.
Alan Imberman (Chief Financial Officer and Treasurer)
Yeah. Hey Dan, so what I was referencing is. Yes, so what we would calculate may revenue on would have been a 54 basis effective annualized cash fee rate. But you have to recall so the color there was that the fed funds dropped 2 basis points. And so on an EFFR-neutral basis, had that not dropped on May 7th is when the first drop happened, it would have been a 56 basis points. And so if you were trying to compare the 58 for the quarter, you would want to compare it to 56 since there was no iffr drop during the quarter.
So that's on a more comparable basis. But yes, it's a comparable number in terms of its representation.
Daniel Perlin
Got it. Yep. No, that's super helpful. Can you guys also just dovetailing on some of the last kind of questions that were asked. The payback period, as you think about these incentives that you put in the market, obviously you've talked about clients coming in with higher balances and to that extent I suspect they're fairly sticky. But I'm just wondering what's the payback period or is that even a measurement stick that you guys think about just at these levels?
Thank you.
Alan Imberman (Chief Financial Officer and Treasurer)
I think it's too early to get into specifics of how we would look at the payback period. But again, we're profitable on these clients that are coming in because a 25 basis point incentive on the cash management assets, we're still making around a 30 basis point fee on the cash that they're bringing on the platform. We're driving cross product adoption and so there's an investment advisory revenue piece associated with it. So we're still profitable bringing these clients on board even with the incentive.
And then as they're growing faster both in cash and investing, we would expect that that pay in the future, but too early to get into specifics of that payback time.
Daniel Perlin
Okay, no, that's great. It's clearly working. So, okay, thank you very much.
OPERATOR
One moment for our next question, please. It comes from Ryan Tomasello with kbw. Please proceed.
Ryan Tomasello
Hi everyone, this one's for Alan. I guess last quarter you provided some guardrails on near term margin expectations. So any update you can provide there?
And then I guess zooming out as you balance continued investment in the core brokerage platform and also newer initiatives like mortgage, how are you thinking about the path of margins over the next several years and specifically the key milestones or timing we should be watching for a return to positive operating leverage in the business. Thanks.
Alan Imberman (Chief Financial Officer and Treasurer)
Hey Ryan. Yes. So I would say that nothing has really changed since what we provided last quarter, which was, you know, before kind of really heavily investing in getting closer to rolling out home lending. We were in the kind of 45 to even 47% EBITDA margins. But as we invest in that, we expected margins to get closer to 40% and that seems to be the case here for the near term. It's hard to talk about future milestones and timing going forward because obviously the momentum we're going to have with home lending is somewhat rate dependent as I'm sure you appreciate.
But what we did and have been consistent in talking about is as that ramps up and does become steady state, it is a slightly lower margin profile and it takes a while to get to kind of steady state in the way we look at it. And so we would expect margins to, you know, be lower than kind of what they were prior to home lending as we get in that steady state environment. But what it does is it opens up a bunch of different things for Wealthfront. One, it's a great dynamic macro hedge and low rate environment.
It offers a large total addressable market. But even better, it helps us evolve with our clients and gives them an opportunity again to share the savings with Them that we can get by doing a totally digital automated experience. And so there's obviously the trade off of margin for growth and I think we're happy to make that trade.
Ryan Tomasello
Thanks for that. And then I guess switching gears more broadly on mortgage Appreciate the commentary you gave in prepared remarks, but we just double click on how that rollout and timeline to scaling the mortgage product is tracking relative to the expectations you set out several months ago and I guess any interesting operational learnings that have emerged so far or unexpected bottlenecks, I guess. David, it sounds like the use of the word deliberate and measured pace.
I can appreciate just how tactical you're trying to be with getting that right, but just trying to understand how it's tracking relative to the initial guidepost you laid out. Thanks.
David Fortunato (Chief Executive Officer)
Yeah, so I'll start and then maybe Alan can chime in. I think I used some of the same terms last quarter, so I'm not trying to portray a difference there. The environment's changed, right? Rates have gone up to achieve the same level of learnings in a higher rate environment, you're going to see more purchase, less refi volume and you're probably going to have to go a little bit broader a little bit earlier to continue having the volume in the funnel that you want to be able to evaluate the digital experience and the rate benefit that we're offering to clients.
I think I mentioned in the prepared remarks that we did 25% month over month increase in rate lock volume in May as we started ramping up a little bit, we'll see how the sort of forward macro outlook evolves in the mortgage space. We still think there is seasonality that we would expect to see in terms of demand for mortgages kind of industry wide. And we still see our clients purchasing homes and engaging with they're born short one unit of housing and they need housing and our clients are in the market.
I think there's a lot of learnings that we have around specifics of the flow and our clients as an example, being able to automate RSU income verification is something that's more important for our client base than it might be for the average mortgage borrower. And that's something that we're investing in and working on. Ultimately the goal is to be able to at scale deliver a great digital experience and at least 50 basis point better rate than they would get on average.
We feel confident in our ability to deliver those things and we're going to see how the macro environment evolves and how our technology capacity evolves as we start to scale up a little bit more.
Alan Imberman (Chief Financial Officer and Treasurer)
Yeah. And then kind of on the timing. You know, obviously when we came up with the timing it was based on kind of expectations that included potential rate cuts in the forecast. You know, now there's potential for even a rate increase next year. So you know, the, it's going to be macro dependent as David Fortunato mentioned. Counterintuitively, as rates go up we actually need to, you know, expand broader to get more data. But that doesn't necessarily mean we get as much uptake because rates are so high and less people are refinancing.
So it's difficult call to see exactly where we're going to get on timing relative to what we thought, you know, call it six to nine months ago. But we're really happy with the progress we are making and just the long term nature of this investment and what it will do for our clients and our business. Great.
Ryan Tomasello
Thank you guys.
OPERATOR
Thank you. Our next question comes from the line of James Yarrow with Goldman Sachs. Please proceed.
Matthew
Hi, thanks for taking the question. This is Matthew in for James. Congratulations again on the strong results. Could you please contextualize for us the deposit pricing and competition you're seeing in the market today and how has that evolved over the course of the year versus your expectations?
David Fortunato (Chief Executive Officer)
Yeah, I mean the competitive environment for deposits has changed in the last few months. We've seen high yield savings institutions and more of the fintech players be a little bit more conservative on rates. I think that the thing to keep in mind that's important is when we look at like our investor sentiment surveys which we run monthly, we run them towards the end of the month. So like end of month February investment sentiment was quite good.
I would say there was a fair amount of uncertainty in the market. People weren't sure. But in general it was a reasonably positive level of investment sentiment. In late March we saw a really steep and sharp decline in investment sentiment. And then we saw part of the way recovery in April and a further recovery in May. And so when we think about the flows with cash and investing, it's primarily dominated by investor sentiment and changes in investor sentiment.
So we get some recurring flows into the investment platform through recurring deposits. We get recurring flows into the cash platform from both recurring deposits and direct deposits. I would say we feel good about where our rate is. We'll see how effective Fed funds evolves over time. I would point folks to a speech that the New York Fed system open market accounts manager gave a couple weeks ago talking about the supply of reserves in the system and how he's thinking about it, which I think is a useful framework to keep in mind.
But we've seen less competition from a rate perspective in the past few months.
Matthew
Thank you, that's super helpful. Just kind of piggybacking back on that. How would you think about the cash outflow trends now that rate cuts are pretty much fully out of the forward curve for 2026? Would you expect to see less attrition of cash balances? I know you mentioned very strong cross product adoption.
Alan Imberman (Chief Financial Officer and Treasurer)
Yeah, I don't know. I mean I would definitely say it's a more favorable environment than one where cuts are happening and expected. I think going back to your previous question too, one of the things that clients really like about our the way we price is that it's predictable. So we change rates only when the Fed does, except for when we gave back the five basis points previously, when rates went up, which is obviously a delightful moment relative to the competition which will change it kind of ad hoc and even within weeks of each other.
And so some of that I think helps us from a stability perspective win business and retain business. And to your kind of directly to your question, obviously in an environment where rates are at a pretty good level and not declining, we would expect to see good trends in cash. May was positive as a reminder, but you know, we do have the cross product adoption incentive so we are encouraging that. We're seeing really good results as we laid out in the prepared remarks.
And so you know, we built the business to be resilient no matter which side of the house clients want to grow their wealth on. And you know, we think the environment is conducive for that currently. But obviously you know, market conditions can change.
Matthew
Thank you so much.
OPERATOR
Thank you. One moment for our next question. And it comes from Alex Martgraf with Keybanc Capital Markets. Please proceed.
Alex Martgraf
Hey guys, thanks for taking my questions. Just a couple for me. First, just sort of on the client acquisition side of things, I'm curious if there's anything or how we should think about Wealthfront sort of showing up in consideration of private company liquidity events just as we think about some higher profile or potential higher profile activity this year. So just question there on the client acquisition side and kind of showing up in the right place around those.
And then two, just on the incentives, I'm clear the direct deposit incentive, which is a sort of perpetual incentive applied to those accounts. Is there any off ramp to those? And then maybe just in that same vein, how are you thinking about, you know, maintaining that incentive and when might you look to off ramp and stop offering that?
David Fortunato (Chief Executive Officer)
I mean, we like the way the incentives performing now. We think it provides broader ecosystem-wide adoption of Wealthfront. We like the investing flows and the cash flows that it's leading to. We obviously have the ability to change it in the future, but we're not looking to make changes to that incentive at the moment. On your first question, I would say that if you think about what Wealthfront strategy historically and generally has been, it's to try to help people early in their financial journey and then as they experience liquidity events or gain wealth over time through savings, we want to help them do the best job that we possibly can in
growing their wealth. And so the benefit we have is we have a number of clients who are clients of some of the companies that I suspect you're anticipating having liquidity events this year and next. And our goal is really to grow with them and to help them grow their wealth both through investing and cash management. As we continue to offer more features, we think we'll be able to facilitate growing their wealth for many decades to come. But the strategy is quite different than what you might see from a traditional wealth manager trying to acquire clients at a point of wealth generation.
We're really seeking to acquire clients very early in their journey and then grow with them for the long term. I think we've had some success with the companies that you're thinking of. We'll see how that plays out. I would also just note, though, that most of these companies are going to have lockups that are going to impact the timing of even the possibility of liquidity reaching an outside account.
Alan Imberman (Chief Financial Officer and Treasurer)
Yeah. I would add to the nature of those companies, the employees working there who are going to experience liquidity events are most likely looking for an experience with their financial solutions, their financial advisor, that looks more like what we offer rather than incumbents. And so I think we're well positioned from that standpoint of having, you know, the products that we have and probably already have many clients, as David mentioned, working at those companies to evangelize us for others as that occurs.
So we feel good about the position we have there.
Alex Martgraf
Got it. Thank you. I appreciate the thoughtful response.
OPERATOR
Thank you. And as I see no further questions in the queue, I will conclude the Q and A session and pass it back to David Fortunato for closing comments. Thank you.
David Fortunato (Chief Executive Officer)
I want to thank everyone for joining the call and for your continued interest in Wealthfront. We look forward to staying in touch and updating you on our progress in the months ahead. Thank you all and have a great rest of your day.
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