Highlights of the Transaction

Adds a Fully Licensed TikTok Partner Agency providing access to creator recruitment, audience development, affiliate commerce, livestream commerce, and creator monetization capabilities.

Expands NextTrip's Audience Acquisition Engine through access to thousands of creators and billions of aggregate followers across social media platforms.

Launches NextTrip's Destination Entertainment & Creator Commerce with 4 destination music events already committed featuring exclusive artist partnerships, fan experiences, concert travel programs, and creator-led commerce initiatives.

Creates New Revenue Opportunities for our media platform to drive additional advertising, sponsorships, travel bookings, experiential travel, memberships, gift cards, loyalty programs, and creator commerce.

Through YADA, the Company gains a strategic creator-commerce platform capable of driving audience acquisition, creator engagement, entertainment experiences, and travel transactions across the broader NextTrip ecosystem. NextTrip believes the acquisition represents significantly more than a traditional social media marketing initiative and includes access to pre-booked group travel programs involving several artists for exclusive concert experiences for super fans in unique destinations and premium resort venues.

Under the agreement, NextTrip will serve as the travel fulfillment partner for YADA's music artist promotional events and related fan experiences. The Company expects to leverage its group travel capabilities through TA Pipeline, luxury travel offerings through Five Star Alliance, concierge travel services, and proprietary travel inventory available through the NXT2.0 platform to support future event-related travel programs.

Unlike traditional marketing agencies, YADA operates as creator-commerce infrastructure, providing creator recruitment, onboarding, training, activation, monetization, affiliate management, audience development, and livestream commerce capabilities. These capabilities create a scalable foundation for customer acquisition, audience engagement, and commerce that can be leveraged across NextTrip's travel, media, membership, loyalty, entertainment, and experiential businesses while enabling direct access to highly engaged consumer audiences across travel, lifestyle, entertainment, and commerce categories.

Management believes the combination of creator reach, travel expertise, and operational infrastructure creates a unique opportunity to connect audience engagement directly to travel bookings, loyalty programs, destination marketing initiatives, experiential travel products, memberships, gift card programs, and advertising opportunities.

Industry estimates project TikTok Shop gross merchandise volume to exceed $100 billion globally in 2026, supported by an ecosystem of more than 15 million active creators and over 100,000 affiliate participants. Through YADA's strategic creator relationships, creator agency partnerships, affiliate networks, and its relationship with Get Engaged, NextTrip gains access to a creator ecosystem spanning thousands of creators with a combined audience reach measured in the billions.

As part of the transaction, Chad Doher, Founder of YADA Commerce Inc and a veteran entrepreneur, entertainment executive, producer, travel industry veteran, and marketing strategist with decades of experience building media, creator, entertainment, hospitality, travel, and consumer-facing businesses, has joined NextTrip as Executive Vice President of Entertainment. Throughout his career, Doher has built and scaled companies across media, entertainment, commerce, hospitality, and travel while producing and marketing projects involving globally recognized brands, talent, and consumer audiences.

Mr. Doher will lead the newly expanded NextTrip Entertainment & Creator Commerce division, overseeing creator partnerships, influencer marketing, music artist promotions, fan engagement initiatives, experiential travel programs, branded entertainment opportunities, and creator-commerce initiatives across the Company's growing portfolio.