The Estée Lauder Companies Inc. (NYSE:EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260617962807/en/

Building on the success of Jo Malone London's AI Scent Advisor, introduced in 2025, Scent Scanner offers a new way for consumers to find their personalized scent, shifting the starting point from words to images. While the AI Scent Advisor invited consumers to describe the scent they were seeking, Scent Scanner reads visual inspiration – imagery, color palettes, textures, destinations, rituals and aesthetics – to suggest fragrances suited to each individual.

The custom Pinterest experience brings Jo Malone London's expertise in fragrance discovery to life through a personalized digital journey. With their permission, Pinners can connect a Pinterest board from their profile and the Scent Scanner analyzes the visual cues and themes in their saved content to build a curated fragrance pairing – a personalized set of Jo Malone London scents.

On Pinterest, personal taste is already expressed visually through the images people save and curate. Scent Scanner transforms those visual expressions into fragrance recommendations, creating a new bridge between inspiration and purchase.