Rumble (NASDAQ:RUM) today introduced a new business unit and legal name for the company following the closing of its acquisition of Northern Data AG ("Northern Data"). Effective June 18, 2026, under the new RUM Group Inc. ("RUM") identity, the publicly traded company now operates two core business units: Rumble, its video platform, and Quake AI, formerly Northern Data, its cloud and AI-infrastructure business. Together, they rest on a single conviction: the future will be powered by human imagination, and RUM will benefit from a powerful flywheel powered by both pillars.