• Minted could fetch valuation of around $1 billion, sources say
  • JPMorgan is running the sale process, sources say
  • Minted expects to generate more than $300 million of revenue in 2026

NEW YORK, June 29 (Reuters) - Minted is exploring a sale that could value the stationery, art and home decor design platform at around $1 billion after receiving inbound interest, according to sources familiar with the matter.

The company, which is backed by investment firm Permira, has been working with JPMorgan on the process, the sources said, requesting anonymity to discuss a private matter. The sources cautioned that a sale is not guaranteed and Minted could decide to remain independent.

Minted’s sale exploration comes as investors continue to show interest in online design and consumer brands. Permira also owns a stake in The Knot Worldwide, the operator of wedding site The Knot, while Shutterfly was acquired by Apollo Global Management in 2019 in a deal valued at about $2.7 billion, including debt.

Minted, JPMorgan and Permira declined to comment.

San Francisco-based Minted announced in April that it doubled its profitability in 2025 and expects to generate more than $300 million of revenue in 2026 after achieving double-digit year-over-year revenue growth in 2025.

Minted offers free online invitations and wedding websites as well as paid products designed by independent artists. It also has a wholesale business for retail customers. For example, it says it is the top-selling greeting cards brand at Whole Foods.

In recent years, the company has shifted upmarket and leaned into the K-shaped market dynamic, it said.