This collaboration expands Teads’ premium Connected TV (CTV) footprint, allowing advertisers to seamlessly buy and activate TiVo Ads alongside other omnichannel placements within a single, unified, AI-powered workflow.

The announcement comes as marketers increasingly prioritize measurable attention environments in CTV, and HomeScreen advertising continues to gain momentum. Recent TiVo Ads research with the Chief Marketer Network found that 67% of buyers expect investment in HomeScreen formats to increase over the next 12 months.

Through the partnership, TiVo Ads’ high-impact HomeScreen masthead placements will be available in Teads Ad Manager (TAM), further expanding Teads’ access to HomeScreen inventory across leading CTV environments. Advertisers will be able to activate TiVo Ads alongside other CTV placements as part of omnichannel campaigns through a unified AI-powered workflow within TAM.

As both a Pay TV and Smart TV platform, TiVo brings significant unduplicated reach across the US and UK, spanning 5.3 million households globally. Built on TiVo’s long-standing legacy of entertainment innovation, the TiVo Home Screen experience is designed around content discovery and viewer engagement. This gives advertisers access to high-impact native placements that can expand to 90% of the TV screen, alongside immersive full-screen video formats and shoppable QR capabilities designed to drive both brand awareness and consumer interaction.