Ripple announced XRP (CRYPTO: XRP) will appear on the Kansas Jayhawks’ jerseys as the first cryptocurrency on a major college athletics uniform.

XRP Becomes The First Crypto On A College Jersey

Ripple signed an official sponsorship deal with the University of Kansas, CEO Brad Garlinghouse’s alma mater, placing an XRP patch on Jayhawks team jerseys. 

Corporate logos on college jerseys became possible only after the NCAA ruled in January that Division I programs could begin displaying them starting in August.

“Ripple recognizes the unique reach and passion of the Jayhawk community,” said Kansas Athletics Director Travis Goff. 

Beyond the jersey placement, Ripple committed to funding financial and technology education programs for student-athletes and expanding a talent pipeline connecting Kansas graduates to careers in the tech industry.

Garlinghouse called it a rare moment where his professional and personal worlds collide, adding on X that the XRP family should meet the Jayhawks. 

Crypto firms sponsoring arenas and professional teams is nothing new, but a patch on a college jersey marks a first for the industry.

The Breakout That Looked Promising Two Days Ago Has Now Failed

XRP pushed above its year-long descending trendline earlier this week but couldn’t hold the level, reversing 3% back inside the channel in what the chart frames as a classic bull trap. 

Sellers took control the moment follow-through buying failed to materialize.

Support at the $1 to $1.05 demand zone is now the last line of defense. A daily close below $1.05 opens a path toward the $1 psychological floor. 

Resistance sits at the $1.10 trendline retest zone and today’s high of $1.1160, which XRP needs to reclaim and hold before any long setup becomes viable.

XRP Longs Got Crushed While Options Activity Explodes

Over the past 24 hours, $8.04 million in long positions were liquidated against just $269.95 thousand in shorts, confirming bulls are taking the brunt of Wednesday’s selloff. 

Open interest slipped 4.17% to $2.29 billion, while the overall long/short ratio sits at 0.8954, meaning shorts now slightly outnumber longs across the market.

Options activity tells a different story on sentiment. Options volume jumped 484.96% to $14.72 million and options open interest climbed 46.33% to $38.17 million, suggesting traders are actively buying protection or positioning for a bigger move rather than sitting out the volatility..

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