SoFi Technologies Inc (NASDAQ:SOFI) shares are trading higher by almost 3% on Thursday as investors digest operational developments that expand the company’s lending footprint.
- SoFi Technologies shares are advancing steadily. Why is SOFI stock trading higher?
What Is Driving SoFi’s Recent Growth?
SoFi recently launched SoFi Small Business Loans, offering fixed loans up to $250,000 with eligibility checks "within minutes" and funding as soon as 24 hours after approval, alongside zero application fees, zero origination fees, and no prepayment penalties.
Separately, the company is getting extra visibility as a listed corporate backer tied to the Trump Accounts program, after the Treasury said nearly six million children have already enrolled and eligible children born between 2025 and 2028 can receive a $1,000 federal contribution.
SoFi’s brand lift from that program is getting louder as investors talk about the potential scale: one prominent backer projected $100 billion of additional private contributions over the next 12 months, while families, employers and others can add up to $5,000 annually via add up to the cap.
Critical Technical Levels for SOFI Stock
From a trend standpoint, SoFi is trading above its 20-day SMA ($17.56), 50-day SMA ($16.83), and 100-day SMA ($17.33), which keeps the short-to-intermediate trend pointed up after the May swing low. The longer-term repair is still in progress because the stock remains 18.2% below its 200-day SMA ($22.13), and the death cross from March can still act like overhead friction on rallies.
Momentum looks more "range-to-uptrend" than overheated: RSI at 54.56 is neutral, which typically signals the move isn’t stretched and still has room to build if buyers follow through. MACD context also leans constructive, with the indicator above its signal line, which usually means upside pressure is improving versus the prior downswing.

- Key Resistance: $18.50 — a nearby pivot area just above the current price where rebounds can stall
- Key Support: $16.00 — a nearby floor below the moving-average cluster that would be a key "line in the sand" if momentum cools
SoFi Earnings Preview for July 2026
Looking further out, the next major catalyst for the stock arrives with the July 29, 2026 (confirmed) earnings report.
- EPS Estimate: 11 cents (Up from 8 cents YoY)
- Revenue Estimate: $1.11 Billion (Up from 86 cents Billion YoY)
- Valuation: P/E of 39.4x (Indicates premium valuation relative to peers)
Analyst Consensus & Recent Actions: The stock carries a Hold rating with an average price target of $22.50. Recent analyst moves include:
- Truist Securities: Hold (Lowers Target to $17.00) (May 12)
- Citigroup: Buy (Lowers Target to $30.00) (May 4)
- UBS: Neutral (Lowers Target to $21.00) (April 30)
SoFi Technologies Benzinga Edge Scorecard
Below is the Benzinga Edge scorecard for SoFi Technologies, highlighting its strengths and weaknesses compared to the broader market:
- Momentum: Weak (Score: 12.38) — Despite today’s pop, the score suggests the stock hasn’t consistently outperformed on a trend basis.
- Growth: Strong (Score: 98.08) — The scorecard is flagging growth as the core pillar supporting the longer-term bull case.
The Verdict: SoFi Technologies’s Benzinga Edge signal reveals a growth-heavy profile with comparatively weak momentum confirmation. For longer-term bulls, the setup improves if price can keep building above the short-to-intermediate moving averages while working toward the 200-day area.
SOFI Stock Price Movement on Thursday
SOFI Stock Price Activity: SoFi Technologies shares were up 2.93% at $18.25 at the time of publication on Thursday, according to Benzinga Pro data.
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