Sports Entertainment Gaming Global Corporation ("SEGG Media" or the "Company") (NASDAQ:SEGG, LTRYW))), the global sports, entertainment and gaming media company and owner of Veloce Media Group and Quadrant, today announced the successful completion of its high-demand Quadrant x Shopify pop-up in central London during the 2026 British Grand Prix week. The activation demonstrated the Company’s ability to convert its rapidly growing digital audiences into higher-margin commerce, sponsorship and experiential revenue opportunities.

The week-long activation took place at London’s Outernet during one of the highlights of the global motorsport calendar, bringing more than 10,000 of Quadrant’s highly engaged audience into a premium physical retail space. The activation exceeded internal expectations for fan engagement and merchandise demand with social campaigns earning 5.8 million impressions.

The pop-up generated strong commercial results through its partnership with Shopify and direct-to-consumer merchandise sales of exclusive Quadrant apparel. Shopify’s market-leading commerce platform powered the full purchasing experience, delivering a seamless journey for customers and supported high-volume transactions throughout the week. The collaboration with Shopify demonstrates SEGG Media’s ability to attract leading global commercial partners while providing the infrastructure necessary to scale direct-to-consumer commerce across its growing portfolio of brands.

The activation highlights SEGG Media’s strategy to transform audience engagement into multiple recurring revenue streams, including merchandise, sponsorship, licensing, live experiences and strategic brand partnerships. Through a combination of content, community, live experiences and commerce, this approach creates multiple revenue streams while strengthening long-term fan relationships.

Founded by Formula 1 driver Lando Norris and operated within SEGG Media’s portfolio through Veloce Media Group, Quadrant has become one of the fastest growing, creator-led motorsport lifestyle brands. Spanning apparel, original content, blue-chip partnerships, and live experiences, Quadrant’s latest London activation further demonstrates its ability to extend beyond digital content into experiential retail.