The Trade Desk Inc. (NASDAQ:TTD) stock climbed more than 3% on Monday after the company appointed advertising industry veteran Penry Price to its board of directors.

Appoints Penry Price to Board of Directors

Price brings decades of experience in digital advertising and artificial intelligence. He previously served as vice president of Marketing Solutions at LinkedIn and vice president of Agency Sales at Google. Investors appeared to view the appointment as a positive step for the company’s leadership and long-term strategy.

The announcement comes as Trade Desk continues to expand its AI capabilities and strengthen its position in the digital advertising market. Price’s experience across major technology and advertising platforms could help support the company’s strategic direction as competition in the sector intensifies.

Despite broader market weakness, investors welcomed the appointment, driving shares higher even as the Nasdaq and S&P 500 traded lower. The Nasdaq fell 1.10%, while the S&P 500 lost 0.29%.

Technical Analysis

Trade Desk is attempting to build support near its 52-week low of $16.98. Monday’s move kept the stock above its 20-day simple moving average of $18.78, a sign that short-term momentum is improving.

However, the longer-term trend remains weak. The stock trades 35.7% below its 200-day simple moving average of $31.55 and is down 73.06% over the past 12 months.

Momentum indicators have improved. The MACD remains above its signal line, and the positive histogram suggests selling pressure is easing.

Even so, the broader trend is still bearish. The 20-day simple moving average remains below the 50-day average, while the 50-day average stays below the 200-day average.

The next resistance level is around $23.50. Key support sits near $17.00, close to the stock’s 52-week low.

Earnings And Analyst Outlook

The company is expected to report second-quarter results on Aug. 6.

Wall Street expects earnings of 37 cents per share, down from 41 cents a year earlier. Revenue is projected at $750 million, up from about $690 million in the prior-year period.

The stock carries a consensus Buy rating with an average analyst price forecast of $29.79. Recent analyst actions include:

  • HSBC upgraded the stock to Hold on July 8 with a $20 price forecast.
  • Rothschild & Co. initiated coverage with a Sell rating and an $11 price forecast on May 28.
  • DA Davidson maintained its Buy rating on May 11 while lowering its price forecast to $29.

Benzinga Edge Rankings

Benzinga Edge assigns Trade Desk a Momentum score of 2.68, reflecting the stock’s weak longer-term trend despite Monday’s rebound.

The company has a Quality score of 10.12, a Value score of 69.07 and a Growth score of 86.82, indicating investors continue to expect strong long-term growth even as the stock works to recover from a prolonged decline.

ETF Exposure

Trade Desk is a notable holding in the SmartETFs Advertising and Marketing Technology ETF (NYSE:MRAD), where it accounts for about 5.15% of assets. It also represents about 2.72% of the First Trust S&P 500 Diversified Free Cash Flow ETF (NYSE:FCFY).

Large inflows or outflows in these funds can influence demand for the stock.

Trade Desk Price Action

TTD Stock Price Activity: Trade Desk shares were up 3.53% at $20.22 at the time of publication on Monday, according to Benzinga Pro data.

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