Pliant, a fintech specializing in B2B payment solutions, today announced its official launch in the United States through a strategic partnership with Coastal. The milestone marks Pliant’s entry into one of the world’s largest commercial card markets and accelerates its global expansion strategy.

Coastal, recognized for its disciplined and innovation-focused approach to banking-as-a-service, will serve as Pliant’s U.S. sponsor bank, enabling compliant market entry and long-term scalability.

Through the partnership, Pliant is now positioned to support agent-based issuing structures and expand its footprint across the U.S. banking ecosystem.