Trump Media & Technology Group (NASDAQ:DJT) announced today that it will launch Truth API, a real-time data feed delivering posts from Truth Social’s highest-ranking accounts to institutional customers, including high-frequency and algorithmic trading firms.

The service is expected to go live Aug. 1, and the company said it has already signed initial customers.

Trump Media did not disclose pricing or say how much faster subscribers would receive posts than the general public.

Selling Access To The Oval Office Feed

The launch may be the clearest example yet of the first family converting the presidency itself into a revenue stream.

President Donald Trump owns roughly 41% of the company through a revocable trust, according to FactSet, meaning he stands to benefit financially from traders paying for early access to his own official announcements.

His sons Donald Trump Jr. and Eric Trump, who also command large followings on the platform, would reportedly be included in the feed.

Trump has used Truth Social as his primary channel for policy decisions since returning to office.

His posts on tariffs and the U.S. conflict with Iran have reportedly whipsawed stocks and oil futures within moments, leaving some traders on the wrong side of million-dollar bets.

Prediction Markets Already Bet On Every Post

On Polymarket and Kalshi, contracts tied to Iran, tariffs and the Fed have repriced sharply on single Truth Social announcements, often before mainstream outlets confirmed the news.

Polymarket also runs a weekly market on how many times Trump posts, alongside contracts on whether specific phrases appear in his feed. In those markets, the president’s feed is not just a signal but the resolution source itself.

Until now, traders were in a manual race to refresh that feed. Truth API would let paying institutions win the race by default.

DJT Stock Slides On The News

Trump Media shares fell around 3% Thursday to $9.28. The stock has reportedly lost 77% of its value since Trump retook office, as the company burns cash across ventures spanning streaming, crypto and a pending nuclear fusion merger.

Interim CEO Kevin McGurn said the API is expected to become a meaningful revenue stream.

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Kalshi and Benzinga have an existing data collaboration agreement.