Fiserv will embed banking, payments, and card programs directly into Datavault AI-powered marketplaces and exchanges. Through its Embedded Finance platform, Fiserv will enable banking, payments, and digital asset programs for Datavault AI and its customers. The relationship will allow Datavault AI to activate commerce inside its marketplaces while drawing on Fiserv’s scale and proven infrastructure across banking, payments, and card issuing – giving buyers, sellers, athletes, and sponsors seamless access to financial services in the digital environments where they already engage.

"Embedded finance is transforming how businesses create value by bringing trusted financial services directly into the digital experiences where customers already engage," said Sunil Sachdev, Head of Embedded Finance and Digital Assets at Fiserv. "We’re proud to work with Datavault AI to enable financial services through its platform - giving participants simpler access to banking and payments while helping Datavault AI deliver more value and deepen customer relationships."

Datavault AI’s NIL Exchange will be a digital marketplace that enables high school and college athletes, where permitted by applicable rules and law, to monetize their name, image, and likeness ("NIL"). Datavault AI will work with universities and other agencies to place athletes in the marketplace to receive NIL payments from sponsors. Under the program, Fiserv will enable payment wallets and associated debit cards through its platform, giving participating athletes a simple, no-cost way to receive, manage, and access funds earned through sponsor relationships.

"Embedding financial services directly into our exchanges connects commerce and payment in a single environment," said Nathaniel T. Bradley, CEO of Datavault AI. "Athletes on our NIL Exchange are expected to gain a simple, no-cost way to receive and manage their NIL earnings, and participants on the Information Data Exchange can gain trusted financial infrastructure behind every transaction."

Fiserv will also support the Information Data Exchange®, Datavault AI’s patented platform for buying and selling data assets, by enabling demand deposit accounts and card capabilities for buyers and sellers. The capability streamlines purchase and sale transactions on the exchange and extends Datavault AI’s ability to connect data-asset commerce with trusted financial services infrastructure.