FreeCast, Inc. (NASDAQ:CAST), a provider of streaming television and digital media platform solutions, today highlighted its expanding strategy to help local businesses and regional advertisers reach streaming audiences through a unified advertising platform spanning all 210 U.S. Designated Market Areas (DMAs).

Local businesses collectively invest tens of billions of dollars each year to reach consumers through broadcast television, cable, digital media, search, social media, and other localized advertising channels. While consumer viewing has rapidly shifted toward streaming, local advertising remains fragmented across dozens of streaming applications and platforms, making it increasingly difficult for businesses to efficiently reach audiences and evaluate campaign performance.

At the center of the ecosystem is Zer0Gap™, FreeCast's proprietary connected television advertising platform. Zer0Gap™ is designed to help advertisers transition from purchasing campaigns across numerous disconnected streaming applications to executing localized campaigns through an aggregated connected television environment. The platform is intended to support audience targeting, campaign management, and enhanced measurement capabilities as advertisers increasingly seek alternatives to declining legacy television audiences.