Partnership leverages ZoomInfo's data architecture with DemandScience's contextual marketing outcomes data to drive measurable business results

DemandScience and ZoomInfo, leaders in B2B marketing intelligence and sales acceleration, today announced a strategic partnership that combines ZoomInfo's comprehensive data architecture with DemandScience's award-winning marketing outcomes expertise to deliver unprecedented insights and measurable business impact.

Under the partnership, DemandScience is architecting its suite of insights, services, and outcomes solutions to complement ZoomInfo's platform, while layering in DemandScience's proprietary contextual marketing outcomes data. This integration creates a powerful continuum where ZoomInfo customers can leverage DemandScience's industry-leading multi-channel demand generation services to activate their go-to-market strategies with measurable impact.

DemandScience will help ZoomInfo customers pick up where traditional sales intelligence and data platforms leave off—by providing integrated demand generation capabilities that enable them to operationalize their target account insights across email, digital, content, and other critical channels, all while maintaining measurement of marketing outcomes.