The partnership expands the portfolio of premium gaming and esports intellectual property GameSquare can bring to brands and complements the Company's growing catalog of owned, operated and partner-led properties. GameSquare will leverage its brand relationships and integrated capabilities across creators, content, data, media and live experiences to develop and sell sponsorship opportunities associated with the Esports Awards and The Mobies.

Founded in 2016, the Esports Awards recognizes the players, teams, creators, publishers, brands and innovators shaping the global competitive-gaming industry. The Mobies was subsequently established as a dedicated awards platform celebrating excellence and innovation throughout mobile gaming.

The agreement builds upon GameSquare's strategy of combining premium gaming and entertainment IP with a scaled commercial infrastructure designed to help brands reach Gen Z, Gen Alpha and Millennial audiences. By expanding the number of properties available through its platform, GameSquare can create additional sponsorship inventory, develop larger integrated brand programs and extend successful partnerships across multiple areas of its ecosystem.