Teads Holding Co. (NASDAQ:TEAD), the omnichannel outcomes platform, today announced that it has filed a lawsuit in the U.S. District Court for the Southern District of New York against Google LLC and Alphabet Inc. (together, "Google") seeking financial damages and other legal remedies. The lawsuit follows the ruling by the U.S. District Court for the Eastern District of Virginia, which found that Google LLC had engaged in unlawful anticompetitive practices and monopolistic conduct in certain digital advertising technology markets.

Teads' complaint outlines how Google's exclusionary ad tech practices directly restricted fair competition across digital advertising markets, limiting growth and revenue potential for independent platforms, publishers, and advertisers. As a participant in the global ad tech ecosystem, Teads filed the litigation to hold Google accountable for historical marketplace distortions and to recover monetary damages resulting from Google’s unlawful behavior.