The launch expands access to Tru Niagen through one of the country’s largest digital retail platforms, providing more consumers with a convenient way to purchase a clinically proven, science-backed NAD+ supplement to support cellular function and healthy aging.

"Expanding Tru Niagen’s availability on Walmart.com makes our science-backed NAD+ solution more accessible to consumers nationwide," said Rob Fried, CEO of Niagen Bioscience. "It is another step in meeting consumers where they shop."

The initial Walmart.com assortment includes Tru Niagen 300 mg in 30-count and 90-count bottles, with the full suite of Tru Niagen products rolling out over the next few weeks.

Walmart continues to expand its digital reach and omnichannel capabilities. In its first quarter 2026 earnings, Walmart reported 26% growth in both global and U.S. e-commerce sales, driven by demand for convenient, fast delivery and the continued use of its stores as digital fulfillment hubs (Walmart). Further, Walmart generated approximately $27.1 billion in U.S. e-commerce net sales and $16.4 billion in U.S. health and wellness net sales during the quarter ended April 30, 2026, underscoring the scale of both its digital platform and its health and wellness business (Walmart).

Tru Niagen is clinically shown to increase NAD+ levels and help sustain them over time. It’s powered by Niagen (patented nicotinamide riboside, or NR), the most well-researched, quality-tested, efficient NAD-booster precursor available. NAD+ is an essential coenzyme vital to cellular health, mitochondrial function, cellular energy production, and DNA repair. Embodying the highest scientific and quality standards, Tru Niagen is backed by more than 45 human clinical studies, over 500 published scientific studies, and more than 50 patents worldwide, and is recognized by the world’s most rigorous regulatory bodies.