New responsible AI features bring enhanced transparency and governance to AI-powered marketing, while a new partnership with Gryphon unites responsible AI with compliance assurance

Pegasystems Inc. (NASDAQ:PEGA), the enterprise AI software company for mission-critical work, today announced new responsible AI advancements that accelerate AI-powered customer engagement while reducing risk. The first is the general availability of Pega Customer Engagement StudioTM, a set of new agentic and automation capabilities within Pega Customer Decision Hub™ that enable the rapid design of customer engagement strategies using natural language, embedded best practices, and built-in governance to confidently optimize campaign effectiveness.

Pega also announced a partnership with Gryphon, a leading contact governance platform that provides omnichannel governance, continual auditability, and reach recovery for enterprises across highly regulated industries, including financial services, insurance, healthcare, retail, and communications, to meet TCPA, TRS, DNC, and FDCPA requirements. Together with Pega’s newest capabilities, these advancements reinforce that AI speed and responsibility must go hand in hand.