Taboola (NASDAQ:TBLA) today announced an expanded partnership with NBC News.

This partnership is the first of its kind for Taboola, which will see its advertising platform Realize power global programmatic display advertising on NBC News digital properties, including NBCNews.com and TODAY.com.

Today’s partnership with NBC News is the first for Taboola that expands beyond native advertising, giving top-tier advertisers and agencies that choose the Realize advertising platform access to run performance-based campaigns on two of the world’s most trusted websites.