Siebert Financial Corp. (NASDAQ:SIEB) ("Siebert"), a diversified financial services company, via its broker-dealer subsidiary Muriel Siebert & Co. LLC, today announced a strategic partnership with tZERO Group, Inc. ("tZERO"), a leader in blockchain-powered financial infrastructure, to bring eligible tokenized securities and blockchain-enabled financial products to Siebert clients through a familiar brokerage experience.

The partnership gives Siebert’s 170,000 account holders a new pathway to access a category of financial opportunities that have often been difficult for traditional investors to reach. Through tZERO’s regulated, end-to-end infrastructure, Siebert clients can access eligible tokenized securities.

This places Siebert in a unique position among traditional broker-dealers, thanks to tZERO’s specialized infrastructure across onboarding, compliance, issuance, custody, trading, clearing, settlement, and lifecycle management.