A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ), a global leader in smart retail technology, today announced a new in-store retail media agreement with Israeli retail chain HaStock, further expanding the companies' ongoing partnership.

Under the agreement, AZ received all in-store retail media and advertising rights across HaStock stores in addition to the on-cart retail media rights already granted to AZ. AZ will be able to offer these opportunities to brands and advertisers, including HaStock's existing suppliers, creating additional in-store media inventory that can be commercialized through AZ. The agreement has an initial term of 24 months.