The partnership reflects Criteo's continued investment in Southeast Asia, with Tyroo's established regional presence and market expertise expected to strengthen Criteo's ability to support advertisers in Thailand, Malaysia and the Philippines. The appointment gives advertisers in these markets more direct, in-market access to Criteo’s proprietary commerce intelligence platform as they look to scale their AI-assisted commerce strategies.

Criteo is scaling into Southeast Asian markets through established regional partners with deep market expertise and existing advertiser relationships. While Criteo has worked with Tyroo in India since 2021, expanding the partnership into Thailand, Malaysia and the Philippines marks the next step and sets a strong foundation for Criteo’s regional growth.