Angi (formerly Angie’s List) (NASDAQ:ANGI), a leading digital home services marketplace, today announced it is participating in OpenAI’s Sponsored Agent pilot. The pilot supports Angi’s expansion into emerging AI-powered advertising surfaces, creating a new way to reach homeowners and connect them with skilled local pros.

In this pilot, an Angi-branded sponsored agent may appear in relevant ChatGPT conversations regarding home services. Homeowners will be able to continue the conversation with the Angi agent to share more information about their project and when the job calls for help from a pro, enter Angi’s service request flow to connect with skilled local pros.